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Case Study on Environmental Health Food Safety Division Program

Running head: ENVIRONMENTAL HEALTH DIVISION FOOD SAFETY PROGRAM Environmental Management Department of Sacramento County: Environmental Heal...

Monday, December 30, 2019

Social Class And The Hidden Curriculum Of Work By Jean Anyon

In the article â€Å"From Social Class to the Hidden Curriculum of Work,† written by Jean Anyon, he argues that the working-class and affluent communities both receive a learning-based education, the working-class lacks the fundamentals. Supporting this claim is Diane Ravitch in â€Å"The Essentials of a Good education† stating affluent communities provide classes beyond the essentials, including extra-curricular classes and activities with well-equipped material for their children to obtain. Contrastively, the working class community only receives the â€Å"basic† courses that consist of mathematics and English for their children. It has become evident that working-class communities in comparison to affluent communities cannot afford an open-handed and†¦show more content†¦For instance, when it comes to mathematics, teachers prefer to teach students the steps to a problem rather than to find the theory behind it- explaining why a specific formula may be used. Teachers are negligent and decide to take the â€Å"easy way out† and instruct students to use a method and solve it with the given steps. Similarly, English classes are taught in the same manner as Mathematics. Typically, students are enforced to read and learn how to use proper grammar- identifying where to insert commas, quotations, capitalizations, etc. With the education students receive in this school students, they will not have the sufficient knowledge to obtain a desirable job in the future. The students from the working-class will only have the capacity to achieve blue-collar employment because they were trained like robots to become an employee rather than become somebody’s head employer. As a result from the taught curriculum children receive from Mathematics and English, they are forced to take a yearly test also referred to as the standardized test. The standardized test comes from the federal law and measures how much a student learned throughout the year and if they understood the material thoroughly. According to Ravitch â€Å"our policymakers today think that what matters most is getting high test scores in reading and mathematics† (Ravitch 106). The statement indicates that for the federal state it only matters if the school receives outstanding scores;Show MoreRelatedSocial Class And The Hidden Curriculum Of Work By Jean Anyon1247 Words   |  5 PagesIn the article â€Å"Social Class and the Hidden Curriculum of Work† by Jean Anyon. She argues that there is a serious gap in quality and level of education in the public school system. The gap widens as you progress up from working class to middle class and on through affluent professional to ex ecutive elite. Based on her research I would have to agree with her. Anyons research revealed that the working class students are not given the same opportunities to learn as students in the other classes. WhetherRead MoreJean Anyon s Social Class And The Hidden Curriculum Of Work1245 Words   |  5 PagesJean Anyon’s â€Å"Social Class and the Hidden Curriculum of Work† What does social class mean? Social class means a division of a society based on social and economic status. Now, what does hidden curriculum mean? Hidden Curriculum means a side effect of education, such as norms, values and beliefs in the classroom. Accordingly, Jean Anyon’s, author of â€Å"Social Class and the Hidden Curriculum of Work† claims that each and every social class has it’s own very different way of teaching in schools. AnyonRead MoreAnalysis Of Social Class And The Hidden Curriculum Of Work By Jean Anyon1167 Words   |  5 PagesA Specific Social Classes Jean Ayon is a professor of educational policy, an American critical thinker, and a researcher in education. She works on race and class in urban education and is a social activist. In her article â€Å"Social Class and the Hidden Curriculum of Work† she uses research from elementary schools that contrast in social class to try and understand if social class is the dictating factor that decides the future careers of children. Anyon examines the role of social class in educationRead More Social Class and Quality of Education Essay1197 Words   |  5 PagesOne of the concerns regarding social justice in education is that there are marginalised groups within society do not having equal access to the learning and life opportunities that they deserve. The concept of social justice stresses that every individual within society is entitled to have equal rights and opportunities. This means that an individual from a lower class background deserves the same opportunities as a person f rom a wealthier background. It is about becoming aware and recognising thatRead MoreThe Impact Of Curriculum On Their Intended Beneficiaries842 Words   |  4 Pagesdescribed in the readings of Jean Anyon and John Taylor Gatto. American Citizens success is directly correlated to the quality of education they receive. The quality of education changes with location, and location is determined by income. Even if by chance an individual is able to locate a viable institution. The curriculum may harm a child intellectual growth more than it would stimulate it. John Taylor Gatto argues that standardized curriculum is boring our students, and crushingRead MoreSummarization Of Jean Anyon s Article1275 Words   |  6 PagesSummarization of Jean Anyon’s Article Jean Anyon is a professor at the Graduate Center of the City University in New York and is an expert in educational policy. Her published works consist of Theory and Education Research: Toward Critical Social Explanation and Radical Responsibilities: Public Policy, Urban Development and a New Social Movement. Anyon’s article, â€Å"From Social Class And The Hidden Curriculum Of Work† was first featured in 1980 in the Journal of Education. Her essay regarding teachingsRead MoreAnalysis Of Jean Anyons Social Class And The Hidden Curriculum Of Work1369 Words   |  6 PagesSocial class is based on the relationship one has to the elements of society, and as children in the American education system grow and develop, it is a plausible query that these education systems might be the starting point to where social class based relationships such as people, ownership, and productive activity are fostered. In social activist and American professor Jean Anyon’s essay â₠¬Å"Social Class and the Hidden Curriculum of Work†, the relation to social class and the established cycle ofRead MoreRhetoric Analysis: â€Å"From Social Class And The Hidden Curriculum875 Words   |  4 Pages Rhetoric Analysis: â€Å"From Social Class And The Hidden Curriculum Of Work† Many issues in the 1900’s have been affecting jobs, social classes, and student’s education. In particular, fifth graders are being divided by their parents work level. Because this is happening, students will have unequal fairness on the outcome of the education they will receive. Jean Anyon, the author of â€Å"From Social Class And The Hidden Curriculum Of Work,† employs important concepts and powerful illustration to prove thatRead MoreWhat Does Social Class Mean?875 Words   |  4 Pages What does social class mean? Social class is a division of a society based on social and economic status. Now, what does hidden curriculum mean? Hidden Curriculum is a side effect of education, such as norms,values and beliefs in the classroom. Accordingly to Jean Anyon’s, author of â€Å"Social Class and the Hidden Curriculum of Work† she claims that each and every social class has its very own different way to teaching schooling. Anyon states a plethora of s trengths and weaknesses in this article.Read MoreEnglish 1011689 Words   |  7 Pagesis it such an easy word to understand but such a tedious task to accomplish? We come from a society that hands out education easily, however that education comes with a price. Jean Anyon explains this process through her research in From Social Class and the Hidden Curriculum of Work. Anyon dissects the socio-economic class that determines the types of instruction students receive. Through her research one can compare her findings to Mike Rose’s narrative, I Just Wanna Be Average, to be true and

Sunday, December 22, 2019

Banquos Purpose in Shakespeares Macbeth Essay - 521 Words

Banquos purpose in the play is the quintessential foil of Macbeth, both in acting, as well as in meaning. Shakespeare utilizes Banquo in order to create opposite moods to what is the drive of the play, which is Macbeth and his wife plotting, scheming, and murdering, by offering great solid blocks of integrity, passion, and goodness, that slightly descend into questioning. In contrast to Macbeths ambitious state, his transformation into an immoral form of such a state, and his acting on such, Shakespeare creates Banquo in order to give the reader a feeling for contrasting points in order to augment, and practically create, the play. When confronted by the Weà ¯rd Sisters for the first time, both Macbeth and Banquo are given†¦show more content†¦(II.i), going against Macbeth?s wishes of Banquo becoming a puppet to the Sisters? prophecy, therefore proving his morality and clear-headedness over Macbeth?s brash, immoral plans. Banquos declaration of allegiance also allows for proof towards his unchanging ideals, whereas immorality and blind ambition poison Macbeth?s thoughts. Macbeth describes his fear of Banquo shrewdly in that they ?stick deep, and his royalty of nature reigns that which would be feared. ?Tis much he dares he hath a wisdom that doth guide his valor to act in safety? (III.i). Macbeth concludes his friend has remained his pure self and therefore is his moral antithesis. Banquo continues to hold a much clearer grip on life and real quality as a man in comparison to Macbeth, hence, Macbeth is forced to kill him if he is to follow through with his plan and go down a dark road. Macbeths solution of killing his current problem finalizes his actions of immorality as well as his foil found in Banquo. Even after his death, Banquo is able to keep his integrity and use it to punish, or even remind, Macbeth of his moral supremacy. Banquo returns, as a ?horrible shadow,? to haunt Macbeth at a feast and successfully does so to the point of unreal mockry (III.iv), certainly driving Macbeth?s darkness into a phase of decay, leading to further irrationality. This continued irrationality is the cause of yet another stockpile of dead bodies, revealing Macbeth?s inability to cope in his darkShow MoreRelatedEssay on Shakespeare Alterations from the Original Macbeth851 Words   |  4 PagesShakespeare immortalized Macbeth and his life story in his famous play which goes by the very same name: Macbeth. Shakespeare used Holinsheds Chronicles by Raphael Holinshed as his primary source, the basis for the plot of the play. Shakespeare made a considerable number of alterat ions in the story line and form. In this essay, I will explore what changes Shakespeare made and for what reason. In Macbeth, a thane Macbeth hears a prophecy by three witches: he will be king. Macbeth decides to take helpRead MoreThe Witches Evil Influence in Shakespeares Macbeth Essay1537 Words   |  7 Pagestarget of the witches. He published his own book on witches called ‘Demonology’ in which he listed their powers such as the ability to curse, and therefore made a law that practising witches should be executed. It is clear, therefore, that Shakespeare’s witches are rooted firmly in English popular tradition. Act 1 scene 1 opens with the entrance of the witches; accompanied by thunder and lightning. The setting is an open place. It is clear that the witches control the elements and must thereforeRead More Comparing the Supernatural in William Shakespeares Hamlet and Macbeth 921 Words   |  4 PagesComparing the Supernatural in William Shakespeares Hamlet and Macbeth  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   In the time of William Shakespeare there was a strong belief in the existence of the supernatural. Therefore, the supernatural is a recurring theme in many of Shakespeares plays. In two such plays, Hamlet and Macbeth, the supernatural is an integral part of the structure of the plot. It provides a catalyst for action, an insight into character, and an augmentation of the impact of many key scenes. TheRead More bloodmac Shakespeares Macbeth - Images and Imagery of Blood and Sleep922 Words   |  4 PagesBlood and Sleep Imagery in Macbeth  Ã‚   Macbeth screams imagery!   Shakespeare uses imagery of blood and sleep   to create an atmosphere of horror, during the killing of Duncan, which contributes to our sense of Macbeths growing insanity.   Eventually Lady Macbeths final scene is enhanced with the use of blood imagery which reflects her guilt.   Shakespeares use of imagery connects the feeling of horror from audience to play.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Macbeth held such potential for himself. He wasRead MoreThe Danger of Knowledge (Comparative essay Frankenstein vs Macbeth1089 Words   |  5 PagesThe Danger of Knowledge Aaron Rudyk 6/18/2013 Mr. Brown ENG 3U In Shakespeare’s play Macbeth and Mary Shelly’s novel Frankenstein it can be said that both protagonists come to an unfortunate end. What leads to Macbeth and Frankenstein’s premature demise? Victor Frankenstein and Macbeth both demonstrate that acquisition of knowledge is dangerous and to seek it for the purpose of power leads to destruction of life. Macbeth’s and Frankenstein’s knowledge leads to overwhelmingRead MoreBlood in Macbeth1411 Words   |  6 PagesBlood in Macbeth William Shakespeare wove many motifs like blood into his play Macbeth, written in 1606. These motifs serve to reveal many different aspects of the plot, characters, and themes. The Blood motif is often used throughout the play to symbolize guilt, or the lack of it. The two main characters, Macbeth and Lady Macbeth are driven by ambition to commit evil actions including murder. Lady Macbeth plots to have her husband murder king Duncan of Scotland, so that Macbeth can take the throneRead MoreEssay about The Role of the Supernatural in Motivating Characters1284 Words   |  6 PagesIn William Shakespeare’s Macbeth, the supernatural and the role they play in motivating characters is apparent throughout the duration of the play. The supernatural is what causes conflict in the play and the prophecies from the witches in act one scene three is the inciting action in the piece. The supernatural causes the future conflict by motivating Macbeth to kill Duncan so he could become king o f Scotland. Through temptation, the supernatural motivates characters to think arrogantly and forRead MoreMacbeth, By William Shakespeare1682 Words   |  7 PagesWhen we are first introduced to Macbeth in William Shakespeare’s play Macbeth he is illustrated as a loyal warrior hero to Scotland. Macbeth’s recognition on the battlefield helps gain him great honor from King Duncan who later announces him as Thane of Cawdor. However, throughout the play the audience is able to discover his human flaws. Ironically, his first characteristic of being a mighty powerful man actually changes to be a weak man who gets stepped all over on. Through his soliloquies forRead MoreEssay on Definitions of a Tragedy: Shakespeares and Aristotles1182 Words   |  5 PagesIn writing a tragedy, there are certain standards and guidelines to which an author or playwright must follow. One such standard is the Aristotelian definition of tragedy and the tragic hero. William Shakespeare’s The Tragedy of Macbeth is a perfect mold of an Aristotelian Tragedy. It displays all eight aspects of Aristotle’s definition of tragedy. It is set mainly in Scotland, but briefly in England during the eleventh century. It illuminates the ideal plot, in which the action of the story, orRead MoreCharacter Analysis Of Shakespeare s Macbeth1383 Words   |  6 PagesCharacter Analysis of Macbeth One of Shakespeare’s most notable works is The Tragedy of Macbeth. The plot revolves around the consequences of the actions made by the character Macbeth. The purpose of this paper is to give an overview of The Tragedy of Macbeth along with a detailed analysis of Macbeth the character, including his traits, motives, and his historical counterpart. Written in 1606, the opening scene of The Tragedy of Macbeth begins with a brief appearance of three witches who appear

Friday, December 13, 2019

Dance as an Art Form Free Essays

The history of dance as an art can be traced with the emergence of cultures around the world and with the evolution of mankind. In early civilizations, dance has been a very essential part of their primitive cultures. When people asked for rain, they danced for the gods of rain. We will write a custom essay sample on Dance as an Art Form or any similar topic only for you Order Now Or when they want to have a good catch, they would move as if they were pulling a net full of fishes. In essence, man expressed himself through movement when oral and spoken language was still on their nascent stage. Together with the visual arts, dance was the first mode of expression and communication. With the progress of different societies, dance has also evolved and adapted to the changes. From religious activities to public performances, dance and other similar movements were popularized as a means of easily understanding the message. Facial expressions, activities familiar to the audience were also characteristic of this art form. As the society advanced to a more sophisticated and more interactive community of cultures, dance has also evolved and surpassed its role in the religious activities and courts of rulers. Social dancing as we know it today traces its origins in three possible foundations. Ballroom dancing for example became popular with courtesans in the 16th and 17th centuries in Europe and not much participated by the commoners. Such exclusivity of dance to the aristocracy distanced ballroom dancing from being patronized by the greater public. It was only after the political and social reforms in the 18th and 19th centuries that the dances of the aristocracy also became popular with the masses. Thus, from being confined to a wealthy few, dance has also benefited from the economic and political victories of the lower and middle classes. Somehow, dance became an integral part of the politicization of culture. The most popular of these ballroom dances is the waltz which originated from the Austrian courts. The dance itself represented the political trend. As the society deviated from dogmatism and rigidity so was the spirit they found in waltz. Due to its popularity, waltz as an art form began to deteriorate and was eclipsed by other dances now unconfined to the elite. The 20th century found the convergence of South American and Caribbean music and rhythm which had more primitive origins. Social dancing evolved from its origins in Europe to a concoction of various cultures. Tap dance and folk dances also influenced the development of social dancing that through time, artistic components were added and invented or revived to produce a more vibrant variety of dances. In the course of the evolution of human societies, culture has adapted to the changes brought about by the modifications in the economic foundations of the era. Culture, as a part of the superstructure, changed through time. The early models of human production system were a very nature-dependent system and as a result they also had a nature-themed dance or dances which depicted movements, phenomenon and mysteries in nature. Come the slave societies, dance depicted the state of the society. Though there was a lineated domain of dance. The ruling slave owners appreciated dances which exemplified their dominion over their slaves, depicted their power while slave communities dance as they intend to be liberated and break free from the bonds of slavery. That is how society and culture works in dynamic and co-relational interactions. Different societies have different levels of appreciation for dance. Aesthetics can not only be solely responsible for the development of dance, utilitarian values are also of prime consideration. The emergence of a ruling class made it possible for dance to attain its position as an art in the courts of the kings and emperors. Utilized as a form of entertainment for the ruler and visiting dignitaries, dance has been appreciated more ever since for the aesthetic qualities that it had than message that it conveyed. What was pleasant for the audience became a prime reason for the development of dances. What the ruling class appreciated as art were also the same for their subjects. Historical accounts suggest how dance reached such point beginning as early as the Egyptian civilization. Egyptian society witnessed the evolution of dance from simple hunting rituals during the ancient times. Connected with the religious aspect of their economic activities, dance was used to summon goodwill from the gods and assure bountiful keep. As the Egyptian society progressed, dance was separated from its ritualistic character and was focused in the formal religious necessities. Evident in their movements were the daily activities of the Egyptian people. Greek culture draws its ancestry from Egypt and similarly started out as part of the religious exercises. Dance was seen incorporated to drama and dance festivities. Similarly, Greek dance expressed the activities of the people and each dance corresponds to a certain activity and character of the audience. In Europe, the complete evolution of dance from its utilitarian concepts to an aesthetic value started to surface as early as 364 BC. Though the main purpose was really to honor the gods, dance was also used to entertain the population in times of plagues or any catastrophic events. Since then, dance has been viewed as an art to be appreciated by the population and not only by the gods. Therefore, historically speaking, dance has served its purpose of contextualizing of human thoughts. Expression of these thoughts provided the reason for evolution. How to cite Dance as an Art Form, Papers

Thursday, December 5, 2019

Advance Accounting Companies Performances

Question: Describe about the Advance Accounting for Companies Performances. Answer: Introduction BHP Billiton Ltd is recognized as one of the largest producers of commodity and a leading company associated with diversification of wealth and resources. Its key purposes include minimization of production costs and maximization of asset life. The majority of underlying incomes of BHP Billiton originates from operations in iron ore activities and other activities in copper and coal. Both BHP Billiton Ltd and BHP Billiton Plc are members of BHP Billiton Group (dual-listed company), headquartered at Melbourne in Australia (BHP Billiton, 2015). These two entities exist as different companies but functions as a combined group under BHP Billiton. For the purpose of this assignment, the annual report of BHP Billiton is taken into consideration. Remuneration Report According to the remuneration report of BHP Billiton, the remuneration committee sets out values for determining the results of performance-based remuneration of the executives. This shows that the remuneration policy is linked to strategy. The executive remuneration policy is made to portray the price of shares over an enlarged period and this is be achieved after deferring of equity constituents of STI awards for two years and with TSR that is measured over five years performance. Mr. Mackenzie as the CEO of BHP Billiton receives a remuneration (base salary) of US$1.700million per annum while for 2016, the maximum amount of fixed remuneration that CEO can earn is $2.270million, pension contributions of US$0.425million and benefits of US$0.145million. The STI target values depend on the target performance of 160% of base salary and the maximum amount of STI can be 240% of base salary. Similarly, the normal value of LTI is calculated in accordance with the share price at grant date a nd the maximum amount of LTI can be 400% of base salary (BHP Billiton, 2015). These levels need to appropriately reflect the contributions and responsibilities of a CEO. To be equivalent with shareholders expectations, remuneration levels must portray the overall value and performance of shareholders. GPFR General Purpose Financial Report is that report which widely portrays the financial information of the company. It is prepared so that every user needs can be addressed, thereby facilitating in decision-making. From the annual reports of BHP Billiton, it can be seen that its GPFR includes, balance sheet, cash flow statement, income statement, statement of comprehensive income, statement of changes in equity and notes to financial statements (Northington, 2011). The consolidated financial statements of BHP Billiton or GPFR are prepared in accordance with the IFRS standards and the mode of preparation is set out in Note 41 of the Notes to financial statements. The preparation of GPFR also requires the company to frame certain estimates and judgements affecting the amount of asset, liabilities, income and expenses in the financial statements. Inventory The inventories and work in progress of BHP Billiton Ltd are valued at net realizable value and lower of cost. This cost is ascertained basically on the basis of average costs. Costs of processed inventories are obtained on the basis of an absorption costing method. Cost of production, cost of buying raw materials, attributed mining and manufacturing overheads are included in the computation of cost. In relation to mineral inventories, quantities are evaluated through assays and surveys. The quantities of petroleum inventories are obtained through tank flow measurement and flow rate, composition and calculation of volume is obtained through sample analysis. Accounts Receivable According to the annual report of BHP Billiton, it can be seen that a provision for doubtful debts (PBDD) of US$115million have been made at the beginning of the year but after utilization of US$109million from credit for the same year, the closing balance of provision of doubtful debts have come to US$6million. Furthermore, no provision for doubtful debts (PBDD) has been created by the company in respect of any outstanding values and no expense has been identified in relation to such doubtful debts from related parties (BHP Billiton, 2015). PPE (Property, Plant and Equipment) PPE is recorded at cost minus impairment expenses and depreciation. The total PPE of BHP is US$94,072million that includes plant and equipment, land and building, mineral assets etc. The carrying values of such PPE are depreciated to their residual value (approximated) over the approximated lives of particular assets or approximated life of related field or mine, if shorter. These approximations are evaluated annually and any alterations are considered with respect to remaining depreciation expenses. The major PPE are depreciated on a straight-line and/or production unit basis by adopting their estimated lives like, land (not depreciated), buildings (25-50 years) etc. The impairment events that results in a write down of an asset are carrying amount is regarded prudent in the case of BHP Billiton because this can overcome the normal apportioning of a non-current assets expenses over its useful life (Melville, 2013). Contingent Liabilities According to the annual report of BHP Billiton, contingent liabilities include amounts from associates and joint venture and subsidiaries and joint operations. The total contingent liabilities as at 2015 are US$3263million. Out of these liabilities, the legal issues for which the company had to pay includes tax-related amounts and significant litigations that have generated several actions against the company (BHP Billiton, 2015). The amount of contingent liabilities of these tax-related matters is US$1313million. In relation to leases, BHP holds a liability of finance leases of $US438million and total commitments under operating leases of amount $US2368million. Finance lease includes lease of transmission assets and power generation while operating lease includes leases of PPE (Choi Meek, 2011). Taxation (Transfer Pricing) BHP Billiton Group has several activities in different countries and the tax regimes differ between countries. The nature of activities of BHP Group triggers taxable responsibilities that include royalty, corporation based tax, production tax, employment based tax etc. For taxation of BHP Billiton, note 43 (significant accounting policies), note 44 of application of accounting assumptions, estimates and judgements in Taxation group under application of critical accounting policies and estimates and under section 3.14.1of the Risk and Committee Report in Significant issues- Tax and royalty liabilities, can be referred (BHP Billiton, 2015). Prudence Prudence is one of the latest characteristics updated in the conceptual framework of financial reporting by International Financial Reporting Standards. It requires that companies must adopt policies in such a way so that neither assets nor revenues are overstated nor liabilities or expenses are understated (Brealey et. al, 2011). Accounting transactions and specific events are uncertain in nature and companies are bound to make estimates that require judgement to encounter such uncertainties. Hence, prudence is that key accounting principle which necessitates that while making judgements, management must be prudent and cautious. Reporting can be enhanced by this concept because it removes biasness from financial statements when cautions are given due importance while making relevant decisions 9 Horngren, 2013). However, such understating of assets and overstating of liabilities sometimes lead towards a false impression of the company being in a bad financial position than it actuall y is. This can put off the investors and proves that financial statements are negative (Brigham Daves, 2012). It is obvious that prudence is a desirable concept, after all who would opt for an imprudent accounting. Until 2010, prudence was included in the IASB conceptual framework of accounting but it is a matter of doubt why prudence was further revised in 2015. In the revised conceptual framework of accounting of IASB, prudence was reinstated as an essential concept that enhances the usefulness of financial statements. Therefore, it is obvious that the concept of prudence was long identified as an essential virtue or characteristic in everyday life. Sadly, the application of prudence in the accounting world seems difficult than that of an individuals conduct. It was removed by IASB in 2010 before because of its conflicts with neutrality but the revised concept in the Exposure Draft of IASB, is now included with neutrality (Daves Crawford, 2012) Conclusions and Recommendations The financial reports of BHP Billiton portray a true and fair view of the companys performance in terms of both financial measures and non-financial measures. The reporting is in accordance with the AASB requirements and Corporations Act 2001. In relation to corporate governance, the company follows ASX Corporate Governance Principles and Recommendations. Apart from these reporting aspects, BHP Billiton also gives due importance to sustainability programs and it has significantly reduced the emissions of greenhouse gases to 6%. References BHP Billiton 2015, BHP Billiton Annual Report and accounts 2015, Viewed 16 August 2016, https://www.bhpbilliton.com/~/media/bhp/documents/investors/annualreports/2015/bhpbillitonannualreport2015.pdf Brealey, R., Myers, S. and Allen, F 2011, Principles of corporate finance, New York: McGraw-Hill/Irwin. Brigham, E. Daves, P 2012, Intermediate Financial Management , USA: Cengage Choi, R.D. Meek, G.K 2011, International accounting, Pearson . 41-51 Davies, T. Crawford, I 2012, Financial accounting, Harlow, England: Pearson. Horngren, C 2013, Financial accounting, Frenchs Forest, N.S.W: Pearson Australia Group. Melville, A 2013, International Financial Reporting A Practical Guide, Pearson, Education Limited, UK Northington, S 2011, Finance, New York, NY: Ferguson's.

Thursday, November 28, 2019

Othello Play Essays (311 words) - Othello, English-language Films

Othello Play Shakespeare's trajedy, "Othello" is a play based on passion unchecked. The desire for money, power, and love drive the characters to commit acts that betray any hint of rational thinking. Readers are given a taste of how passionate Othello is in Act Two, Scene Three. "Now, by heaven, My blood begins my safer guides to rule, And passion, having my best judgement collied, Essays to lead the way. 'Swounds, if I stir." Christ's wound's if I stir? Othello knows he is a man capable of terrible destruction. Yet it is love that he is afraid of not mortal men. This emotion is not so powerful that he denies it? No. Instead he attempts to temper his love, yet this seems like a denial of being uxorious. When Othello lands upon the shore of Cyprus and sees his beautiful Desdemona he exclaims, "I cannot speak enough of this content. It stops me here, it is to much joy." This joy of being in love stops his warrior heart. How can he not feel foolishy fond of his precious jewel. After the sword fight in Act Two, Scene Three Othello utters, in line 23, "Cassio, I love thee." Is he not doting upon his handsome leiutenant? He loves these people, but instead of his love becoming his salvation, it is his Achille's heel. That love becomes a serpant that constricts around his heart and breaks it. The belief in alove turned sour is to much for poor Othello. Now he can never love. Othello will never become oversubmissive to his wife because he can only love as much as he sees he will receive in return. The answer to the question then appears to be that he is not uxorious because it is not allowed to bloom. The hateful seeds planted by Iago grow like weeds in Othello's mind and over take it. The gentle fruit of Desdemona and Cassio take to long to bear and are strangled out of existence.

Monday, November 25, 2019

Bgp Problems Solutions Essays

Bgp Problems Solutions Essays Bgp Problems Solutions Paper Bgp Problems Solutions Paper Moreover, the design and ubiquity of BGP has frustrated past efforts at securing intermediation routing. This paper considers the vulnerabilities currently existing within intermediation routing and surveys works relating to BGP security. The limitations and advantages of proposed solutions are explored, and the systemic and operational implications of their designs considered. We note that no current solution has yet found an adequate balance between comprehensive security and deployment cost. This work calls not only for the application of ideas described within this paper, but also tort further investigation into the problems and solutions to BGP security. Index Terms authentication, authorization, BGP, border gateway protocol, integrity, intermediation routing, network security, networks, routing l. I INTRODUCTION The Internet is a global, decentralized network comprised of many smaller interconnected networks Networks are largely comprised of end systems, referred to as hosts, and intermediate systems, called routers. Information travels through a network on one of many paths, which are selected through a routing process. Routing protocols communicate respectability information (how to locate Other hosts and routers) and ultimately perform path selection. A network under the administrative control of a single organization is called an autonomous system (AS) The process Of routing Within an AS is called antinomian routing, and routing benzene Asses is called intermediation routing. The dominant interdiction routing protocol on the Internet is the Border Gateway Protocol (BGP) [21. BGP has been deployed since the centralization of the Internet, and version 4 of the protocol has been in wide use for over a decade. BGP generally works well in practice, and its simplicity and resilience have enabled it to play a fundamental role within the global Internet [3], despite roving no performance or security guarantees. Unfortunately, the limited guarantees provided by BGP sometimes contribute to serious instability and outages. While many routing failures have limited impact and scope, others may lead to significant and widespread damage. One such tailored occurred on 25 April 1 997, when a misconstrued router maintained by a small service provider in Florida injected incorrect routing information into the global Internet and claimed to have optimal connectivity to all Internet destinations. Because such statements were not validated in any way, they were widely accepted. As a August 7, 2008 DRAFT result, most Internet traffic was routed to this small ISP. The traffic overwhelmed the misconstrued and intermediate routers, and effectively crippled the Internet for almost two hours Several similar incidents have taken place in recent years [51, including a major outage caused by Coned (61 and an outage for the popular Youth site ( Youth. Com/) caused by Pakistan Telecoms 171. In addition, spammed (i. E. People sending spam e-mail) sometimes introduce false information into ESP. to enable them to exchange e-mail with mail rivers using unallocated IP addresses that are hard to trace Introducing false information into BGP is also an effective way for an attacker to snoop on traffic en route to a legitimate destination, impersonate a Wee site (e. G. , to perform identity theft), or block access to certain sites [9]. These attacks and misconstructions can Gauge anything from an inconsequential annoyance to a devastating communications failure. For example, critical applications such as online banking, stock trading, and telekinetic run over the Internet. Significant harm may arise if communication is lost at a crucial time. As the number of radical applications on the Internet grows, so will the reliance on the underlying network infrastructure to provide reliable and secure services. Consequently, there is great interest in increasing the security of BGP, as it is essentially the glue that holds the disparate parts of the Internet together. For example, the United States government cites BGP security as part of the national strategy to secure cyberspace [10]. In addition, the Internet Engineering Task Force (IETF) has working groups focusing on Routing Protocol Security Requirements [I I] and Secure Intermediation Routing [121 to investigate these security issues and fine practical solutions. BGP security is also a prominent topic at network operator meetings and mailing lists, such as the North American Network Operators Group (MANGO) [13]. Current research on BGP focuses on exposing and resolving both operational and security concerns. Operational concerns relating to BGP, such as scalability, convergence delay (i. E. , the time required for all routers to have a consistent view of the network), routing stability, and performance, have been the subject of much effort. Similarly, much of the contemporary security research has focused on the integrity, confidentiality, authentication, authorization, and validation of BGP messages. These two fields of operational issues and security research are inherently connected. Successes and tailored in each domain are interactive to both communities. This paper explores operational practice, standards activity, and ongoing research in intermediation routing security, exposing the similarities and differences in the proposed approaches to building a more secure Internet infrastructure. The next section provides a brief overview of intermediation routing and BGP. Subsequent sections examine todays security practices and longer-term solutions for secure immoderation routing. II. B ORDER G TIDEWAY P ROTATOR The Internet consists of tens of thousands of Autonomous Systems (Asses) that use the Border Gateway Protocol (BGP) to exchange information about how to reach blocks of destination IP addresses (called IP prefixes). BGP is an incremental protocol-?a BGP-speaking router sends an announcement message even a new route is available, and a withdrawal message When a route no longer exists. BGP is also a path-vector protocol, where each AS adds its AS number to the beginning of the AS path before advertising the route to the next AS. Each router selects a single best BGP route for each destination prefix and may apply complex policies for selecting a route and deciding August 7, 2008 DRAFT ICANN 12. 0-0. 0/8 202. C. o. On AT 120. 0-0/8 202. 12. 128. 0/18 211. 120. 0. 0/12 SAABS 202. 12. 128. 0/18 ASSESS TALLEST JOPLIN 211. 120. 132. 0/22 SONY 211. 120. 132. 0/22 ASSESS PANIC 210. 0. 0. 07 An example of address delegation from the root (IANA) to regional and national registries. Whether to advertise the route to a neighboring router in another AS, In this section, we present an overview of intermediation routing in the Internet and scribe how most of Bags security problems stem from (i) uncertainty about the relationship between IP prefixes and the AS numbers of the Asses vivo manage them, (ii) the use of the Transmission Control Protocol (TCP) as the underlying transpor t protocol, and (iii) the potential to tamper with route announcements in order to subvert BGP routing policy. A. IP Prefixes and AS Numbers An IP address is a 32-bit number, typically represented in dotted- decimal notation With a separate integer for each Of the four octets. Addresses are assigned to institutions in blocks of contiguous addresses, represented by he first address and a mask length. For example, the prefix 1920. 20/24 contains all addresses where the first three octets are 192, O, and 2-?the 256 addresses 192. 0-2. 0 to 1920. 2255. Allocating addresses in blocks leads to smaller routing tables and fewer route advertisements, as most routers need only know how to direct traffic toward the block of addresses, rather than storing separate routing information for every IP address, Since prefixes have variable length, one IP prefix may be completely contained within another. For example, a router may have routing information for two prefixes 211. 120. 0/12 and where the first prefix completely covers the second one. To decide how to forward a data packet, an IP router identifies the longest prefix that matches the destination IP address. For example, a packet with destination IP address would match 211 , 1 20, 1320/22, since this prefix is more specific than 211. 12000/12. Initially, institutions received address assignments directly from the Internet Assigned Numbers Authority (IANA), and later from the Internet Corporation for Assigned Names and Numbers (ICANN). More recently, ICANN began to delegate this responsibility to address registries responsible for efferent parts of the world. For example, the American Registry for Internet Numbers (ARIN) manages the IP address assignments for North America, whereas the R ; Essex IP Europe ens (RIPE) assigns much of the address space for Europe, the Middle East, and North e E Africa; the Asia-Pacific Network Information Center (PANIC) assigns IP addresses in Asia and the Pacific Rim, the Latin American and Caribbean Internet Address Registry (LACTIC) distributes address space through the Latin August 7, 2008 DRAFT 12. 34-0. 0/16: AS AS 3 AS 4 AS 3 12,34. 0. /16: AS AS 4 AS 2 AS 7 AS 5 AS 2 AS 5 AS 7 12. 4. 0. 0/16: AS 6 12. 34. 0. 0/16: AS AS 1 ASS 12,34. 0. 0/16: AS 1 AS 6 (a) Regular advertisement from AS 6, (b) Malicious advertisement from AS l. Pig. 2. Announcement of prefix originating from the valid AS 6 and from a malicious AS 1. AS 2 and 3 will prefer the malicious advertisement from AS I because the path length will be shorter than the valid advertisements from AS American and Caribbean regions, and the African In ternet Numbers Registry (African) serves the African region. These regional registries can assign IP addresses directly to organizations or other registries, including national strategies and Internet Service Providers that may, in turn, assign smaller portions of the address block to other institutions. Figure 1 shows an example of address delegation. Here, ICANN delegates the large address block 210. 0-0. 0/7 to PANIC, which delegates 21 1. 120. 0. 0/12 to the Japan Network Information Center OPINION), which in turn assigns 211. 120. 132. 0/22 to Sony. Sony can then perform further delegation based on its organizational setup. Autonomous Systems are assigned AS numbers (Sans) in a similar manner, with ICANN serving as the ultimate authority for delegating numbers. AS numbers from 1 to 6451 1 are public and have Internet-wide scope, requiring each number to correspond to a single AS. For example, Sony has been assigned AS number 2527. In contrast, some companies have multiple Asses. For example, AS 701 corresponds to Minuets North American backbone, whereas AS 702 corresponds to Minuets European backbone. Public AS numbers can appear in the AS-path attribute of BGP advertisements, However, many institutions do not need a unique AS number. For example, an Autonomous System may connect to a single upstream network that bears sole responsibility for providing connectivity to the rest of the Internet. The customer AS may be assigned a private AS number in the range 64512-65535 for communicating via BGP faith its provider The providers routers would then advertise the BGP routes on behalf of this customer, without including the private AS number in the path.

Thursday, November 21, 2019

Key Terms Assignment Example | Topics and Well Written Essays - 250 words

Key Terms - Assignment Example Ecological model is defined as an abstract in mathematical representation of an ecological system, which is studied to understand the actual system. They are formed by a combination of ecological relations and the gathered data in the fields. Family centered model is a way of working with both formal families and informal families across the systems of service to enhance their capacity to care and protect the children in their families as well as recognize the value of women’s employment. Family empowerment is defined a process by which the families access knowledge, skills and resources that help them to gain positive control of their lives as well and improve the quality of their life-styles High incidence disabilities are children who have different education needs and styles. They have communication disorders, mild mental retardation, and specific learning disabilities including attention deficit hyperactivity disorder (ADHD). Individualize education program is a mandated program by Individuals with Disabilities Education Act (IDEA) that gives opportunities to teachers, parents, school administrators, and students to work together and improve educational results for children with disabilities. Low-incidence disabilities are students who are characterized by blindness, low vision, deafness, hard-of-hearing, development delay, complex health issues, serious physical impairment, multiple disability and autism. Academic aptitude are those students who have potential to demonstrate exceptional strength in a specific area if academics. They have exceptional ability in one or more subject areas, that they performing beyond the norm for their age group. Continuum of Service is the range of placements, programs and services available for exceptional special needs of a student including regular classroom, to part time withdrawal to self-contained

Wednesday, November 20, 2019

Introduction to Web 2.0 Essay Example | Topics and Well Written Essays - 1000 words

Introduction to Web 2.0 - Essay Example There are many examples of web 2.0 technologies being used today, from blogs and Wikipedia to Facebook and other social media platforms where users interact with one another via a centralized website on a daily basis. However, in addition to simply changing the way websites operate, web 2.0 has also drastically changed how advertising works on the Internet. As recruitment is a form of advertising, the rest of this memorandum will focus on two ways web 2.0-based advertising can be used to attract management-level employees. These methods take advantage of the way that social networking sites work to â€Å"bring [users’] real identity information with them wherever they go on the Web† (Martin). As users are far more involved in content creation, there is far more information available on specific users, and ads can be targeted with greater efficiency than ever before. II. Facebook Facebook is arguably the biggest social networking site on the web. ... Using Facebook in this way it is possible to create not only a place to inform potential management-level employees about new postings, but to enhance brand loyalty and further keep consumers informed about your company and its products. For informing candidates about job postings, the page can be used to announce new openings, which will automatically be distributed to anyone subscribing to the Facebook page. These announcements can be descriptions of the openings, or just links to where candidates can go to apply. As users will sign up to follow your Page, they will do the outreach work for you. The other way Facebook can be used to find potential employees is through the use of its advertisement system. Unlike creating a Page, this option is not free. However, it is more effective than most online advertising because the advertisement can be custom-tailored based on information on people's Facebook profiles. For instance, you could have the job ad only show up on the profiles of p eople who are actually qualified for the job, ensuring that only those who would be able to do the job well would apply. If a Facebook Page was created, ads could also link to that page instead of directly to a job posting, allowing one ad to work for all available job postings. Facebook is accessible at http://www.facebook.com. To create a Facebook page, go to http://www.facebook.com/Pages. Facebook advertisements can be purchased at http://www.facebook.com/advertising. III. Twitter An alternative method to Facebook—or one that could be effectively used in conjunction with it—is Twitter. Twitter is a website which allows users to post short statements about their lives. Much like blogging, Twitter is popular amongst

Monday, November 18, 2019

Creating Cross-Functional Teams Essay Example | Topics and Well Written Essays - 500 words

Creating Cross-Functional Teams - Essay Example Hence in most of the cases, it is better to have customer oriented teams design such products. Customer oriented teams have the advantage of understanding more clearly the specific requirements of the customer due to their â€Å"customer first† approach; responding adequately to varying needs on account of their flexibility, and giving a better and more customized solution to the customer based on their combined set of skills. 2. Anyone who has worked in team situations has discovered that some members of the team work harder than others; nonetheless, the whole team is often rewarded based on the overall results, not an individual effort. How could team evaluations be made so that individual efforts could be recognized and rewarded? Ans Team evaluations can be made to focus more on individual contributions in many different ways. Firstly, one can evaluate the performance of each member against the tasks he was assigned, thus in this manner, the performance of each member can b e compared with the other members of the team. Secondly, we can judge how much effort each member is putting into teamwork by observing his performance and inputs during team discussions, and his willingness when the group task is divided among the members.  This case can be a model for such an organization n that it effectively describes the steps that can be undertaken by the company management to become more customer oriented. This case accurately describes the essential requirements for a private organization to become more customer-aware, such as user-friendly systems, team-oriented approach etc. also it effectively describes the firewalls against activities such as pleasing bosses, by creating cross-functional teams and diluting a strict hierarchal structure. 4. What are some major impediments to implementing customer-oriented teams in service organizations? Ans One major impediment towards the implementation of customer-oriented teams in service organizations is the system of processes and procedures in the organization, particularly the inflexibility attached to those processes. This can be crucial as for an organization to become truly customer oriented; a certain level of flexibility in operations is required so as to respond to each customer in the most optimal manner. Another impediment is the hierarchal structure in the organizations, as it causes difficulty in formation of teams within the organization. Lastly, employees’ attitude and personalities also become an impediment towards the development of an effective team, especially one that is cross-functional (Webber, 2002). Employees may not feel comfortable working with one another and may not prefer equal status. This creates issues in the effective operation of a team, even after teams are created.

Friday, November 15, 2019

Critically Evaluate Doyles Definition Marketing Essay

Critically Evaluate Doyles Definition Marketing Essay Most academics and marketing practioners consider that there are two basic approaches to marketing which are often categorised as being traditional or relationship based. The traditional approach to marketing has the acquisition of new customers as its central tenet. Indeed, Peter Drucker (1964, p. 91) suggested that a business only existed to create a customer. However, organisations have increasingly begun to recognise that customer retention is as important, if not more so, than customer acquisition. The driving force behind this change in thinking has been the ever increasing cost of acquiring new customers (Holmlund and Koch, 1996). Therefore, in contrast to traditional marketing, the basic premise of relationship marketing is the development of customer relationships with a view to cost reduction within the organisation and increased shareholder value through the creation of high levels of customer satisfaction (Perrien and Ricard, 1995). Indeed, many relationship marketing the orists summarise the difference between relationship marketing and traditional marketing as the creation of customer satisfaction rather than the creation of a customer (Perrien and Ricard, 1995). In terms of the competitive advantage dimension of Doyles definition, Porters Generic Strategies model (1980, p. 39 see Appendix I) suggests that the traditional approach to marketing relies heavily on a strategy of cost leadership and price competiveness. In contrast, relationship marketing focuses on differentiation, in terms of product and/or brand attributes, as a source of sustainable competitive advantage. It can be seen, therefore, that Doyles definition of marketing is closely allied to the relationship marketing school of thinking. However, Doyles definition does not take account of the fact that the implementation of a relationship based approach to marketing alone does not necessarily guarantee that an organisation will achieve a sustainable competitive advantage, or, therefore, a subsequent maximisation of shareholder returns. To have the potential for this, a relationship marketing programme must include attractive and relevant value propositions for customers, which should differentiate an organisations brand and/or products from those of its competitors. In addition, these differentiated value propositions should not be easy for competitors to imitate (Barney, 1991). It is critical, therefore, that an organisation establishes exactly what value its customers are seeking in order for it to be able to design and deliver the appropriate value-enhancing benefits that will facilita te the building of meaningful long-term, and mutually beneficial, customer relationships (Christopher et al, 2002, p. 22). Doyles definition refers only to valued customers suggesting that they are a homogenous group. However, not all customers are alike and Newell (2003, p. 17) articulates this when he states that Customers dont want to be treated equally. They want to be treated individually. Therefore, not only does successful relationship marketing rely on the creation of customer value propositions but also on the process of segmenting and targeting the most appropriate customers and then tailoring and positioning value propositions to appeal to the various, identified consumer segments. Furthermore, the segmentation of consumers by psychographic and behavioural attributes enables an organisation to understand the different motivational factors that influence those consumers in their purchasing behaviour towards specific brands or products, thus facilitating a more individual approach to customers. In addition, segmentation by this method provides an organisation with an insight into the specific va lue benefits that its customers, and potential customers, are seeking when they make a purchase. This, in turn, assists in the creation of desirable and differentiated brands and/or products, and enables their effective positioning for the identified segments (Dibb et al., 1997). The segmentation, targeting, and positioning process is summarised in Appendix II. Doyles definition of marketing specifically identifies developing relationships with valued customers as a means of creating a competitive advantage. However, the definition makes no reference to any other stakeholder groups that an organisation may have, and will certainly need to interact with, if it is to build and sustain a competitive advantage. The six markets stakeholder model indentifies the key stakeholder groups that require attention from any organisation that adopts a comprehensive relationship marketing approach to the achievement of its business growth and profitability objectives (Christopher et al., 2002, p. 76 see Appendix III) Whilst this model is certainly customer centric, it recognises different stakeholder groups as having the potential to engage in active relationships with the organisation and., therefore, be considered for inclusion within its marketing strategy. It is necessary for organisations to effectively manage relationships with all of these groups e specially as they have an interrelationship with each other. For example, shareholders in an organisation are members of the Influencer Markets, but may also be part of the Referral Markets and the Customer Markets. Finally, and perhaps most importantly, in terms of support for Doyles definition, research has shown that there is a direct link between the adoption of a successful relationship marketing strategy and profit (Bhote, 1996). None of this is to say, however, that traditional marketing does not have a role to play in the modern-day commercial environment. There is no doubt that many consumers have a short-term outlook, in terms of their purchasing behaviour, and are not necessarily loyal to particular brands. Indeed, such consumers may buy particular brands out of habit or they may actively search for brands regardless of whether or not they are being targeted by relationship marketing programmes (Kotler and Armstrong, 2011, p. 150). In this sense, Doyles definition does not recognise the concept or value of traditional marketing. However, the many exponents of the traditional approach to marketing regard it as a distinct and dedicated management function within an organisation that is responsible for creating transactions with certain groups of customers that satisfy their immediate needs and wants whilst, at the same time, meeting the marketing objectives set by the organisation (Grà ¶nroos, 2006). Organisations that deploy traditional marketing methods tend to view the marketing function as being responsible for the so-called four Ps, namely Product, Place (distribution), Price, and Promotion, rather than the management of customer relationships. Research has also shown that, in fact, very few organisations deploy exclusively either traditional marketing or relationship marketing. More often than not there will be a blending of the two marketing disciplines and, in terms of responsibility within an organisation, traditional marketing may be the domain of the marketing department with customer relationship management being a standalone function. In any case, the choice between using one of the two methods, and using both, should always be based on the industry in question and the needs of the customer. (Zinedlin and Philipson, 2007). However, there remains no doubt that many consumers are willing, and able, to form emotional, as well as practical, transaction-based relationships with organisations. This is particularly the case where an organisation has a recognisable brand as consumers are more likely to identify with a brand, and remain loyal to that brand, than they are to an organisation. Loyalty by customers to a brand is known to be a prime factor in the creation of sustainable competitive advantage and, therefore, business growth and profitability (Aggarwal, 2004). It is for these reasons that, according to Kotler and Armstrong (2011, p. 259), of all the assets owned by an organisation, the brand is the perhaps the most enduring and valuable in terms of its ability to generate shareholder wealth. Consequently, although Doyles definition of marketing has been seen to exclude the still relevant dimension of traditional marketing, it can be effectively applied to the creation and management of the marketing s trategy of an organisation. Even so, Doyles definition does not go far enough in its attempts to encompass the practice and value of relationship marketing as it does not specifically refer to the strategically significant role of brands in building sustainable competitive advantage. Consequently, to apply Doyles definition in a practical sense to the creation and management of an organisations marketing strategy, it is first necessary to discuss and evaluate the role that branding and brand reputation plays. As has already been shown, true relationship marketing demands that brands, and their inherent value propositions, are positioned in a differentiated and competitive sense against the various identified consumer segments. This is only the first step in the branding process and it is critical to the building of a sustainable competitive advantage that, over time, an organisation is able to build and sustain its brand reputation. Brand reputation is to do with how customers think and feel about a brand and, in order to develop brand reputation organisations need to have certain building blocks in place to enable customers to feel confident in developing meaningful relationships with the brand (Keller, 2003). These building blocks include brand salience, perfor mance, imagery, and resonance, which all impact on the judgements consumers make about a brand and, ultimately, how they will behave towards it. This process of brand reputation building is summarised in Appendix IV. If the process is followed effectively, then customers will ultimately progress from understanding, and empathising with, the brands value propositions to having a resonance with the brand and being ready to form an emotional relationship with it. To maximise the value of this potential emotional relationship, organisations have to take advantage of every available opportunity to ensure that engagement between their brand and their customers is positive. These engagements can comprise a number of so called customer touchpoints, such as direct marketing, helplines, advertising, and social media. Every time that a customer engages with a brand through a touchpoint that customers views and opinions about the brand are formulated and, ultimately, this will influence attitudes and behaviour towards the brand. Indeed, Doyle himself (1998) suggested that, by maximising the positive and integrated nature of customer engagements with their brands, organisations could enhance their overall bra nd reputations. Consumers who form emotional relationships with brands can actually become so enthusiastic about these relationships that they develop a loyalty to the brand and may even progress as far as becoming so called brand advocates, recommending the brand to friends, family, and members of their peer and reference groups (Aggarwal, 2004). If the organisation carefully nurtures these loyal customers and brand advocates, then they can become immensely valuable, in terms of future shareholder returns, and groups of them may even form themselves into brand communities on social networking sites, such as Facebook, where their influence over other customers and potential customers will be even greater. In summary and conclusion, it can be seen that the successful management of an organisations customer relationships can lead to customer loyalty and advocacy and is a key factor in an organisations ability to establish and maintain its competitive advantage, which, in itself, is a prerequisite for growth and profitability in todays globalised and highly competitive marketplace. Although Doyles definition recognises the increasingly significant role of customer relationship management within the marketing discipline, it fails to take account of the other key stakeholder groups that interact within an organisation, and with each other. Equally, certain strategically important aspects of a comprehensive relationship marketing strategy that will maximise competitive advantage and, in turn, shareholder returns, are not referred to in Doyles definition. These shortcomings include a lack of recognition of the value and role of brands in the marketing process as well as the significance of s egmentation, targeting, and positioning. In addition, Doyles definition totally excludes any reference to the important role that traditional marketing is still able to play within a successful marketing strategy Even so, although Doyles definition does fall short in certain areas, it is still a solid foundation for the framing of an organisations marketing strategy. This is because modern-day organisations have to understand that, in order to deliver the returns that their shareholders demand, a significant element of marketing practice has to be focussed on the building of long-term, mutually beneficial relationships with customers rather than on new customer acquisition. This is especially true as consumers not only have an increasingly heightened awareness of brands but also take more account of a brands reputation when making a purchasing decision. Equally, consumers are more willing to express their brand awareness by either defection from, or loyalty to, particular brands. Organisations can encourage customer loyalty to their brands by developing and communicating, at every available opportunity, consistent, relevant, and powerful brand propositions that are customised to their identif ied market segments. In this way, brands can build competitive advantage through differentiation rather than through the adoption of low pricing policies which impact negatively on profitability and, thereby on shareholder returns. -

Wednesday, November 13, 2019

Automobile :: essays research papers

History After the steam engine was invented in the early 17th century, various attempts were made to apply this source of power to self-propelled road vehicles. Early efforts were unsuccessful, except for those that produced interesting toys such as the machine developed about 1680 by the English scientist Sir Isaac Newton, wich was propelled by the back pressure of a jet of steam directed to the rear. The first successful self-propelled road vehicle was a steam automobile invented in 1770 by the French engineer Nicolas Joseph Cugnot. It was designed to transport artillery, and it ran on three wheels. The British inventor William Symington in 1786 built a working model of a so-called steam carriage. The 19th century The first automobile to carry passengers was built by the British inventor Richard Trevitchick in 1801. In December of that year, Trevitchick conducted a successful road test of his vehicle, wich carry several passengers, on an open road near his native town, Illogan. His success was due to the greater efficiency and smaller size of his power unit, wich was the first to have the piston moved by steam at high pressure. In the United States, the inventor Oliver Evans obtained the first patent on a steam carriage in 1789. In 1803, he built a self-propelled steam dredge, wich is regarded as the first self-propelled vehicle to operate over American roads. In France and Germany, meanwhile, attention turned to the development of the internal-combustion engine. By 1980, more than 300 million cars and 85 million trucks and buses were operating throughout the world, forming an indispensable transportation network. Germany’s Volkswagen sent its first shipments of autos, popularly known as Beetles, to the Unites States in the early 1950s and eventually became a major force in the U.S. auto industry. The first Japanese imports to the United States was 16 compact pickups arrived in 1956. Ten years later, Japanese vehicle imports reached 65000 units. By 1980, the Japanese claimed 2.

Monday, November 11, 2019

The Short Second Life of Bree Tanner INTRODUCTION

No two writers go about things in exactly the same way. We al are inspired and motivated in different ways; we have our own reasons why some characters stay with us while others disappear into a backlog of neglected files. Personal y, I've never figured out why some of my characters take on strong lives of their own, but I'm always happy when they do. Those characters are the most effortless to write, and so their stories are usual y the ones that get finished. Bree is one of those characters, and she's the chief reason why this story is now in your hands, rather than lost in the maze of forgotten folders inside my computer. (The two other reasons are named Diego and Fred.) I started thinking about Bree while I was editing Eclipse. Editing, not writing – when I was writing the first draft of Eclipse, I had first-person-perspective blinders on; anything that Bel a couldn't see or hear or feel or taste or touch was irrelevant. That story was her experience only. The next step in the editing process was to step away from Bel a and see how the story flowed. My editor, Rebecca Davis, was a huge part of that process, and she had a lot of questions for me about the things Bel a didn't know and how we could make the right parts of that story clearer. Because Bree is the only newborn Bel a sees, Bree's was the perspective that I first gravitated toward as I considered what was going on behind the scenes. I started thinking about living in the basement with the newborns and hunting traditional vampire-style. I imagined the world as Bree understood it. And it was easy to do that. From the start Bree was very clear as a character, and some of her friends also sprang to life effortlessly. This is the way it usual y works for me: I try to write a short synopsis of what is happening in some other part of the story, and I end up jotting down dialogue. In this case, instead of a synopsis, I found myself writing a day in Bree's life. Writing Bree was the first time I'd stepped into the shoes of a narrator who was a â€Å"real† vampire – a hunter, a monster. I got to look through her red eyes at us humans; suddenly we were pathetic and weak, easy prey, of no importance whatsoever except as a tasty snack. I felt what it was like to be alone while surrounded by enemies, always on guard, never sure of anything except that her life was always in danger. I got to submerge myself in a total y different breed of vampires: newborns. The newborn life was something I hadn't ever gotten to explore – even when Bel a final y became a vampire. Bel a was never a newborn like Bree was a newborn. It was exciting and dark and, ultimately, tragic. The closer I got to the inevitable end, the more I wished I'd concluded Eclipse just slightly differently. I wonder how you wil feel about Bree. She's such a smal, seemingly trivial character in Eclipse. She lives for only five minutes of Bel a's perspective. And yet her story is so important to an understanding of the novel. When you read the Eclipse scene in which Bel a stares at Bree, assessing her as a possible future, did you ever think about what has brought Bree to that point in time? As Bree glares back, did you wonder what Bel a and the Cul ens look like to her? Probably not. But even if you did, I'l bet you never guessed her secrets. I hope you end up caring about Bree as much as I do, though that's kind of a cruel wish. You know this: it doesn't end wel for her. But at least you wil know the whole story. And that no perspective is ever real y trivial. Enjoy, Stephenie

Friday, November 8, 2019

A Brief Guide to Defining Money

A Brief Guide to Defining Money The Economics Glossary defines money as follows: Money is a good that acts as a medium of exchange in transactions. Classically it is said that money acts as a unit of account, a store of value, and a medium of exchange. Most authors find that the first two are nonessential properties that follow from the third. In fact, other goods are often better than money at being intertemporal stores of value, since most monies degrade in value over time through inflation or the overthrow of governments. The Purpose of Money So, money isnt just pieces of paper. Its a medium of exchange that facilitates trade. Suppose I have a Wayne Gretzky hockey card that Id like to exchange for a new pair of shoes. Without the use of money, I have to find a person, or combination of people who have an extra pair of shoes to give up, and just happen to be looking for a Wayne Gretzky hockey card. Quite obviously, this would be quite difficult. This is known as the double coincidence of wants problem: [T]he double coincidence is the situation where the supplier of good A wants good B and the supplier of good B wants good A. The point is that the institution of money gives us a more flexible approach to trade than barter, which has the double coincidence of wants problem. Also known as dual coincidence of wants. Since money is a recognized medium of exchange, I do not have to find someone who has a pair of new shoes and is looking for a Wayne Gretzky hockey card. I just need to find someone who is looking for a Gretzky card who is willing to pay enough money so I can get a new pair at Footlocker. This is a far easier problem, and thus our lives are a lot easier, and our economy more efficient, with the existance of money. How Money Is Measured As for what constitutes money and what does not, the following definition is provided by The Federal Reserve Bank of New York: The Federal Reserve publishes weekly and monthly data on three money supply measures M1, M2, and M3 as well as data on the total amount of debt of the nonfinancial sectors of the U.S. economy... The money supply measures reflect the different degrees of liquidity or spendability - that different types of money have. The narrowest measure, M1, is restricted to the most liquid forms of money; it consists of currency in the hands of the public; travelers checks; demand deposits, and other deposits against which checks can be written. M2 includes M1, plus savings accounts, time deposits of under $100,000, and balances in retail money market mutual funds. M3 includes M2 plus large-denomination ($100,000 or more) time deposits, balances in institutional money funds, repurchase liabilities issued by depository institutions, and Eurodollars held by U.S. residents at foreign branches of U.S. banks and at all banks in the United Kingdom and Canada. So there are several different classifications of money. Note that credit cards are not a form of money. Note that money is not the same thing as wealth. We cannot make ourselves richer by simply printing more money.

Wednesday, November 6, 2019

Plastic Surgery Essay Example

Plastic Surgery Essay Example Plastic Surgery Essay Plastic Surgery Essay Plastic surgery obsession With increased media attention on beauty and perfection, celebrities and others alike are turning to plastic surgery more and more. Though media and advertising do play a large role in influencing many peoples lives, researchers believe that plastic surgery obsession is linked to psychological disorders. [20] Body dysmorphic disorder is seen as playing a large role in the lives of those who are obsessed with going under the knife in order to correct a perceived defect in their appearance. BDD is a disorder resulting in the sufferer becoming â€Å"preoccupied with what they regard as defects in their bodies or faces. † While 2% of people suffer from body dysmorphic disorder in the United States, 15% of patients seeing a dermatologist and cosmetic surgeons have the disorder. Half of the patients with the disorder who have cosmetic surgery performed are not pleased with the aesthetic outcome. BDD can lead to suicide in some of its sufferers. While many with BDD seek cosmetic surgery, the procedures do not treat BDD, and can ultimately worsen the problem. The psychological root of the problem is usually unidentified; therefore causing the treatment to be even more difficult. Some say that the fixation or obsession with correction of the area could be a sub-disorder such as anorexia or muscle dysmorphia. [21] In some cases, people whose doctors refuse to perform any further surgeries, have turned to do it yourself plastic surgery, injecting themselves and running extreme safety risks. 22] Obsession of Plastic Surgery Factors 1. Though media and advertising do play a large role in influencing many peoples lives 2. linked to psychological disorders. [20] Body dysmorphic disorder Problems 1. financial problems ruin one’s life 2. not pleased with the aesthetic outcome 3. turned to do it yourself plastic surgery 4. BDD can lead to suicide in some of its sufferers

Monday, November 4, 2019

Sexual imagery in the media Essay Example | Topics and Well Written Essays - 500 words

Sexual imagery in the media - Essay Example The sexuality-based images are depicting men as dominant, robust and aggressive individuals while women are portrayed as being meek and vulnerable. Psychologists argue that such a portrayal of both the sexes in the media has only distorted their beliefs and perceptions about themselves and has thus prevented them from realizing their inherent values and cultural practices (Casciani). The number of online sexuality-based games has hugely increased over the years with the 2010 estimate of the video gaming industry topping $20 billion and nearly $300 million spent every year on advertisements related to sexual activity. In addition to games, television reality programs such as The Bachelor and Temptation Island are conveying messages that are supportive of partnering and that such indulgence does not have any real consequences (Gilbert). Several commercials are using sexualized images of women to promote their products such as clothing which are mainly targeted at teenagers. Such imager y has resulted in a widespread notion that women are there to be used by men (Gilbert). Experts who had studied the sexual behavior of children found that they were largely influenced by sexual images shown in the media.

Friday, November 1, 2019

Education for Everyone Essay Example | Topics and Well Written Essays - 500 words

Education for Everyone - Essay Example James Agee still seems to be relevant when we see a large number of students of the other races finding it difficult to meet resources to get an education. This is against the achievements of the colored people which they got during the 1960s.Both Walker Evans and James Agee have stressed on changes in fundamental attitudes of people. They deal with the subject with an unusual approach and depict the very ‘soul’ of the suffering humanity. They reject the status quo values of the society and want a new way of addressing the social issues of life. This amalgamation of a photographer and an author, literally as well as symbolically, depicted the precarious and agonizing situation recurring in the society.The work led President Roosevelt to formulate a new Law in favor of tenants after the President’s re-election for the second term. The work, Let Us Now Praise Famous Men, impressed people as well as the President and the distressed people of the society got their rig hts. Same kind of innovative literary and artistic works are required to bring even more reforms in the society so as to make education of all kinds accessible to all in equal terms. Agee’s delineation of the tenant depression and Walker’s photographs of the families made it clear before the public that everything was not right in the country, and America needed reformation process. Agee wrote carefully at different social issues; for example, he did not criticize the laws and schools which children attended sporadically.

Wednesday, October 30, 2019

Managing People Through Change Essay Example | Topics and Well Written Essays - 2500 words

Managing People Through Change - Essay Example However, employees cannot be expected to perform to the highest standard without competent management. Problems such as low employee morale, high turnover rates, and poor performance of job duties can result from inadequate people management. People management, which encompasses both formal performance evaluation and compensation strategies and informal leadership practices and techniques, is one of the determining factors in employee morale and the resulting work quality, as well as determining other factors such as workplace loyalty. While there are many approaches to leadership, from Goleman's basis of leadership in primal intelligence to Wren's group dynamics view (Goethals and Sorensen, 3), all hold in common that leadership is one of the most basic elements of successful people management. However, people management practices in isolation are not enough to ensure the success of the firm or even of the management practice - the ideals that are embodied by the people management practice must be embedded in the corporate culture in order for them to be successful. In essence, people management theory argues that if management implements a specified set of employment as well as work practices, it is going to lead to better performance (Boxall and Purcell 47-70). A lot of the practices such as teamwork, redesigned jobs, employee participation, teamwork as well as communication and information sharing - have been shown to improve performance, but not in a consistent manner (Appelbaum et al. 737-775). Although there are various stakeholders in an organization, the chief strategic goal of any business is higher financial performance or maximization of wealth for the shareholders (Becker and Huselid, 53-101). Financial performance of an organization depends to a large extent on effective operational performance. The operational performance of an organization is a function of people, process and technology. 2.0 Qualities of a Leader A leader influences others by his qualities, viz. confidence, communicative ability, awareness of his impact on others as well as perceptions about the situation and his subordinates. The effect of a leader's background experiences, his communication ability, self-awareness, confidence, his perceptions of subordinates, the situation and the self are shown below (Prasad, 2006, p. 264). SOCIAL VALUES ECONOMIC CONDITIONS LEADER STRUCTURE FOLLOWERS POLITICAL CONSIDERATIONS [Source: Taken from, Prasad LM, (2006) Organizational Behavior, Fig 26.1 p 287] All these factors interact together to determine the leader's ability to influence others. 3.0 Leadership Styles in People Management A fundamental question that needs to be addressed

Monday, October 28, 2019

Crisis Intervention Essay Example for Free

Crisis Intervention Essay PART 2: Application of Crisis Assessment Intervention Skills 1. Tour 1st task of this qn is to comprehend the given case scenario below: Kelvin Lemmy just celebrated their 10th weding anniversary. Lemmy was 39yrs old and expecting her 1st baby. She and her 41yrs old husband Kelvin were eagerly waiting the birth of their child. The child was also the 1st grandchild in the family on both sides At 17 weeks she went to her pediatrician for a scheduled check up. Subsequent to an examination and ultrasound examination, she learnt that the baby had died. She was thrown into a state of shock, simultaneously both angry and sad and cried uncontrollably. You were being called in to talk to Lemmy. 2. U r to use the 6-step crisis intervention model together with other aspects we have covered thus far. 3. The various steps must be clearly indicated in your ans 4. Pay close attention to demonstrating ur understanding of all the elements of the ci model including appropriate use of Triage Assessment System, Worker’s Continuum, Suicide Risk Assessment, The Crisis Trigger and the likely meaning that might be attached to the triggering event 5. When addressing step 4, 5 6 pls keep in mind the distinction between intervention in crisis state, as opposed to intervention when the client is stable and mobile(i. e. counseling). I will need to see that u hav a plan that focuses on immediate action aimed at restoring mobility stability, not one which target long term decision making personal change

Saturday, October 26, 2019

The Lives of Dickens Characters :: GCSE English Literature Coursework

The Lives of Dickens' Characters Charles Dickens' literary works are comparable to one another in many ways; plot, setting, and even experiences. His novels remain captivating to his audiences and he draws them in to teach the readers lessons of life. Although each work exists separate from all of the rest, many similarities remain. Throughout the novels, Oliver Twist and Great Expectations, the process of growing up, described by the author, includes the themes of the character's ability to alienate themselves, charity given to the characters and what the money does to their lives, and the differences of good and evil individuals and the effects of their influences. Collectively, these major novels overflow with orphans, adoptive parents, guardians, and failed parent-child relationships. Oliver, the main character in Oliver Twist, must forget about his "infantile past" (Marcus 182) in order to seek "the idyllic future" (Marcus 182). He gets hurled from orphanages to foster parents and so on until he finds himself a portion of the "wrong crowd." The pickpockets take him under their authority and attempt to show him the ropes of the embezzling operation. The orphan adapts well to the swindling lifestyle of Fagin and the boys, and through a series of mischievous choices, authorities apprehend him for stealing (although Dodger was the true felon), and Oliver must live with the consequences. Great Expectations also emphasizes the process of growing up through Pip, the main character. Pip's mother and father passed away while he was young, and he was forced to reside in the house of his older sister and her husband. The boy obtains many idealistic fat hers, including Joe, Magwitch, Jaggers and Pumblechook, but none of these men can give him what he needs from a predecessor. Dickens demonstrates to the reader the consequences that bad parenting has on children. Some children are warped by the "knottiest roots" (Lucas 141). Pip, Estella, and Magwitch are all examples of hurt children. The bitter children dwell on their past, or "what has been forgotten" (Marcus 182), and blame the parents for their sufferings. Other children such as Joe and Herbert survive bad parents and go on with their lives, not letting the history affect the outlook. Personalities in the novels became cut off physically or spiritually from human companionship. Oliver suffers from a sense of estrangement. He fears being abandoned by foster parents and friends, even though the relationships are not healthy for him.

Thursday, October 24, 2019

Physics of Projectile Motion in Computer Games :: physics video game computer

Introduction Physics define the rules by which we live our physical existence. Many of us go about our day to day lives without any true understanding of the Laws which govern how we interact with our surroundings. Physics is our way of making sense of the forces which act upon us and shape the way we accomplish even the most menial of tasks. From walking to driving to playing a game of catch, anyone can see physics in action. A computer game programmer must take a special look at the forces at work around us. The programmers who code flight simulators, first person shooters, and similar games, often need to model their virtual world as closely as possible to our own. In this project we will look at the first person combat simulator called "Tribesâ„ ¢", by Dynamix. We will focus mainly on projectile motion, but we will also discuss the challenges the programmers had in computing ranges for projectiles, friction, and momentum. Also touched on, will be how they succeeded and failed in their efforts. Challenges In Tribesâ„ ¢, the programmers had to create an environment for the players. The challenge is to model our real life Laws of physics as accurately as possible. However, programmers are not physicists and it would take a super computer to accurately model all physics in a real world environment. This environment includes a variable gravity. This was important to game play in that the programmers could now make different worlds for the players to fight in. A planet of different mass will obviously have a different gravity. The following equation shows the horizontal range of a projectile, R = (VÂ ²o / g) * sin(2Ø) (Halliday, et al 60-64). Where R is the range, Vo is the initial velocity, g is gravity, and Ø is the angle the projectile is fired at. It is easy to see from the equation that a change in gravity will affect the total horizontal range achievable by a projectile. An interesting note is that a 45 degree angle will provide the maximum horizontal range for the projecti le, no matter what the force of gravity is. (Assuming gravity does not equal zero). We are neglecting air resistance in our calculations, as did the makers of Tribesâ„ ¢. When the programmers did this however, they got some unexpected, yet fun results. While projectile motion was not affected greatly, a person flying in the game could reach insane speeds, as there was no terminal velocity.

Wednesday, October 23, 2019

How to Write a Book Review

How to Write a Book Review A book review is a description, critical analysis, and an evaluation on the quality, meaning, and significance of a book, not a retelling. It should focus on the book's purpose, content, and authority. A critical book review is not a book report or a summary. It is a reaction paper in which strengths and weaknesses of the material are analyzed. It should include a statement of what the author has tried to do, evaluates how well (in the opinion of the reviewer) the author has succeeded, and presents evidence to support this evaluation. There is no right way to write a book review. Book reviews are highly personal and reflect the opinions of the reviewer. A review can be as short as 50-100 words, or as long as 1500 words, depending on the purpose of the review. The following are standard procedures for writing book reviews; they are suggestions, not formulae that must be used. 1. Write a statement giving essential information about the book: title, author, first copyright date, type of book, general subject matter, special features (maps, color plates, etc. ), price and ISBN. 2. State the author’s purpose in writing the book. Sometimes authors state their purpose in the preface or the first chapter. When they do not, you may arrive at an understanding of the book’s purpose by asking yourself these questions: a. Why did the author write on this subject rather than on some other subject? b. From what point of view is the work written? c. Was the author trying to give information, to explain something technical, to convince the reader of a belief’s validity by dramatizing it in action? d. What is the general field or genre, and how does the book fit into it? (Use outside sources to familiarize yourself with the field, if necessary. Knowledge of the genre means understanding the art form. and how it functions. e. Who is the intended audience? f. What is the author's style? Is it formal or informal? Evaluate the quality of the writing style by using some of the following standards: coherence, clarity, originality, forcefulness, correct use of technical words, conciseness, fullness of development, fluidity. Does it suit the intended audience? g. Scan the Table of Contents, it can help understand how the book is organized and will aid in determining the author's main ideas and how they are developed – chronologically, topically, etc. . How did the book affect you? Were any previous ideas you had on the subject changed, abandoned, or reinforced due to this book? How is the book related to your own course or personal agenda? What personal experiences you've had relate to the subject? h. How well has the book achieved its goal? i. Would you recommend this book or article to others? Why? 3. State the theme and the thesis of the book. a. Theme: The theme is the subject or topic. It is not necessarily the title, and it is usually not expressed in a complete sentence. It expresses a specific phase of the general subject matter. . Thesis: The thesis is an author’s generalization about the theme, the author’s beliefs about something important, the book’s ph ilosophical conclusion, or the proposition the author means to prove. Express it without metaphor or other figurative language, in one declarative sentence. Example Title: We Had it Made General Subject Matter:  Religious Intolerance Theme: The effects of religious intolerance on a small town Thesis: Religious intolerance, a sickness of individuals, contaminates an entire social group 4. Explain the method of development-the way the author supports the thesis. Illustrate your remarks with specific references and quotations. In general, authors tend to use the following methods, exclusively or in combination. a. Description:  The author presents word-pictures of scenes and events by giving specific details that appeal to the five senses, or to the reader’s imagination. Description presents background and setting. Its primary purpose is to help the reader realize, through as many sensuous details as possible, the way things (and people) are, in the episodes being described. b. Narration: The author tells the story of a series of events, usually presented in chronological order. In a novel however, chronological order may be violated for the sake of the plot. The emphasis in narration, in both fiction and non-fiction, is on the events. Narration tells what has happened. Its primary purpose is to tell a story. c. Exposition: The author uses explanation and analysis to present a subject or to clarify an idea. Exposition presents the facts about a subject or an issue as clearly and impartially as possible. Its primary purpose is to explain. d. Argument: The author uses the techniques of persuasion to establish the truth of a statement or to convince the reader of its falsity. The purpose is to persuade the reader to believe something and perhaps to act on that belief. Argument takes sides on an issue. Its primary purpose is to convince. 5. Evaluate the book for interest, accuracy, objectivity, importance, thoroughness, and usefulness to its intended audience. Show whether the author's main arguments are true. Respond to the author's opinions. What do you agree or disagree with? And why? Illustrate whether or not any conclusions drawn are derived logically from the evidence. Explore issues the book raises. What possibilities does the book suggest? What has the author omitted or what problems were left unsolved? What specific points are not convincing? Compare it with other books on similar subjects or other books by the same as well as different authors. Is it only a reworking of earlier books; a refutation of previous positions? Have newly uncovered sources justified a new approach by the author? Comment on parts of particular interest, and point out anything that seems to give the book literary merit. Relate the book to larger issues. 6. Try to find further information about the author – reputation, qualifications, influences, biographical, etc. any information that is relevant to the book being reviewed and that would help to establish the author's authority. Can you discern any connections between the author's philosophy, life experience and the reviewed book? 7. If relevant, make note of the book's format – layout, binding, typography, etc. Are there maps, illustrations? Do they aid understanding? 8. Check t he back matter. Is the index accurate? Check any end notes or footnotes as you read from chapter to chapter. Do they provide important additional information? Do they clarify or extend points made in the body of the text? Check any bibliography the author may provide. What kinds of sources, primary or secondary, appear in the bibliography? How does the author make use of them? Make note of important omissions. 9. Summarize (briefly), analyze, and comment on the book’s content. State your general conclusions. Pay particular attention to the author's concluding chapter. Is the summary convincing? List the principal topics, and briefly summarize the author’s ideas about these topics, main points, and conclusions. Use specific references and quotations to support your statements. If your thesis has been well argued, the conclusion should follow naturally. It can include a final assessment or simply restate your thesis. Do not introduce new material at this point. Some Considerations When Reviewing specific genres: Fiction  (above all, do not give away the story) Character 1. From what sources are the characters drawn? 2. What is the author's attitude toward his characters? 3. Are the characters flat or three-dimensional? 4. Does character development occur? 5. Is character delineation direct or indirect? Theme 1. What is/are the major theme(s)? 2. How are they revealed and developed? 3. Is the theme traditional and familiar, or new and original? 4. Is the theme didactic, psychological, social, entertaining, escapist, etc. in purpose or intent? Plot 1. How are the various elements of plot (eg, introduction, suspense, climax, conclusion) handled? 2. What is the relationship of plot to character delineation? 3. To what extent, and how, is accident employed as a complicating and/or resolving force? 4. What are the elements of mystery and suspense? 5. What other devices of plot complication and resolution are employed? 6. Is there a sub-plot and how is it related to the main plot? 7. Is the plot rimary or secondary to some of the other essential elements of the story (character, setting, style, etc. )? Style 1. What are the â€Å"intellectual qualities† of the writing (e. g. , simplicity, clarity)? 2. What are the â€Å"emotional qualities† of the writing (e. g. , humour, wit, satire)? 3.. What are the â€Å"aesthetic qualities† of the writing (e. g. , harmony, rhythm)? 4. What stylistic devices are employed (e. g. , symbolism, motifs, parody, allegory)? 5. How effective is dialogue? Setting 1. What is the setting and does it play a significant role in the work? 2. Is a sense of atmosphere evoked, and how? . What scenic effects are used and how important and effective are they? 4. Does the setting influence or impinge on the characters and/or plot? Biography 1. Does the book give a â€Å"full-length† picture of the subject? 2. What phases of the subject's life receive greatest treatment and is this treatment justified? 3. What is the point of view of the author? 4. How is the subject matter organized: chronologically, retrospectively, etc.? 5. Is the treatment superficial or does the author show extensive study into the subject's life? 6. What source materials were used in the preparation of the biography? . Is the work documented? 8. Does the author attempt to get at the subject's hidden motives? 9. What important new f acts about the subject's life are revealed in the book? 10. What is the relationship of the subject's career to contemporary history? 11. How does the biography compare with others about the same person? 12. How does it compare with other works by the same author? History and other Nonfiction 1. With what particular subject or period does the book deal? 2. How thorough is the treatment? 3. What were the sources used? 4. Is the account given in broad outline or in detail? 5. Is the style that of reportorial writing, or is there an effort at interpretive writing? 6. What is the point of view or thesis of the author? 7. Is the treatment superficial or profound? 8. For what group is the book intended (textbook, popular, scholarly, etc. )? 9. What part does biographical writing play in the book? 10. Is social history or political history emphasized? 11. Are dates used extensively, and if so, are they used intelligently? 12. Is the book a revision? How does it compare with earlier editions? 13. Are maps, illustrations, charts, etc. used and how are these to be evaluated? Poetry 1. Is this a work of power, originality, individuality? 2. What kind of poetry is under review (epic, lyrical, elegiac, etc. )? 3. What poetical devices have been used (rhyme, rhythm, figures of speech, imagery, etc. ), and to what effect? 4. What is the central concern of the poem and is it effectively expressed? Subject headings used in the catalog: Book reviewing  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Criticism Related books: Book reviewing : a guide to writing book reviews for newspapers, magazines, radio, and television. Boston. The Writer, 1978 PN98. B7 B6 Drewry, John. Writing Book Reviews. Boston: The Writer, 1974. PN98. B7 D7 1974 Teitelbaum, Harry. How to Write Book Reports. New York: Monarch Press, 1975. LB2369 . T4 Miller, Walter James. How to write book reports : — analyzing and evaluating fiction, drama, poetry, and non-fiction  New York. Arco Pub. , 1984. LB2369 . M46 1984 Sources of Book Reviews Book Review Digest  1985+ INDEX Z1219 . C96 Book Review Index  1965+ INDEX Z1035. A1 B6 Contemporary Authors  REFERENCE Z1224 . C5 Related Websites: How to Write a Book Review. Stauffer Library. http://library. queensu. ca/inforef/bookreview/wri. htm Writing Book Reviews. University of Waterloo Library. http://library. uwaterloo. a/libguides/1-12. html ————————————————- How to Write a Book Review. Dalhousie University Libraries. http://www. library. dal. ca/How/Guides/BookReview/ How to Write a Book Review chillibreeze writer  Ã¢â‚¬â€Ã‚  Amy Sengupta A book review is a critical summary of a book. It is an open forum where one analyses and forms an opinion of the writers work. This critical evaluation is not only a useful source of information for the reader, but for those who intend to read the book. The essential step for writing a book review is to read it thoroughly and understand the contents of the book. One has to understand that it is simply not a summary but a critique. The three important steps in writing a book review are: Step 1: Introduction Start by mentioning the essentials like the title of the book, author’s name and relevant publishing information. You should also specify what type of literature it. For example it could be a sociological analysis, a historical book, a purely academic one or a lighter piece of work. Normally, the background about the writer is not required but one should not omit it if it’s of special relevance – for example a refugee writing on refugees. This helps to put the text in a specific context. Step 2: Main Section – Description and Summary The main section ideally consists of two sections – the description and the summary. The description can have excerpts from the book that give valuable insight into the work. However, while reviewing the storyline one has to make sure that the suspense of the story is not given away. Step 3: The Critical Analysis In this section, one has to remember not to critically analyze the entire book but take out those points which are intriguing. For example, if the book is on the urban poor, one can perhaps focus on their politics and culture. Your opinion on the book is crucial here as it shapes your analysis. It helps to provide an insight into the attributes of the book – Is it worth reading, is it interesting and so on. This section should also talk about one’s learning’s from the book and whether it holds an important or interesting message that caught your attention. Chillibreeze's disclaimer: The views and opinions expressed in this article are those of the author(s) and do not reflect the views of Chillibreeze as a company. Chillibreeze has a strict anti-plagiarism policy. Please contact us to report any copyright issues related to this article.