Othello Play Essays (311 words) - Othello, English-language Films

Othello Play Shakespeare's trajedy, "Othello" is a play based on passion unchecked. The desire for money, power, and love drive the characters to commit acts that betray any hint of rational thinking. Readers are given a taste of how passionate Othello is in Act Two, Scene Three. "Now, by heaven, My blood begins my safer guides to rule, And passion, having my best judgement collied, Essays to lead the way. 'Swounds, if I stir." Christ's wound's if I stir? Othello knows he is a man capable of terrible destruction. Yet it is love that he is afraid of not mortal men. This emotion is not so powerful that he denies it? No. Instead he attempts to temper his love, yet this seems like a denial of being uxorious. When Othello lands upon the shore of Cyprus and sees his beautiful Desdemona he exclaims, "I cannot speak enough of this content. It stops me here, it is to much joy." This joy of being in love stops his warrior heart. How can he not feel foolishy fond of his precious jewel. After the sword fight in Act Two, Scene Three Othello utters, in line 23, "Cassio, I love thee." Is he not doting upon his handsome leiutenant? He loves these people, but instead of his love becoming his salvation, it is his Achille's heel. That love becomes a serpant that constricts around his heart and breaks it. The belief in alove turned sour is to much for poor Othello. Now he can never love. Othello will never become oversubmissive to his wife because he can only love as much as he sees he will receive in return. The answer to the question then appears to be that he is not uxorious because it is not allowed to bloom. The hateful seeds planted by Iago grow like weeds in Othello's mind and over take it. The gentle fruit of Desdemona and Cassio take to long to bear and are strangled out of existence.

Bgp Problems Solutions Essays

Bgp Problems Solutions Essays Bgp Problems Solutions Paper Bgp Problems Solutions Paper Moreover, the design and ubiquity of BGP has frustrated past efforts at securing intermediation routing. This paper considers the vulnerabilities currently existing within intermediation routing and surveys works relating to BGP security. The limitations and advantages of proposed solutions are explored, and the systemic and operational implications of their designs considered. We note that no current solution has yet found an adequate balance between comprehensive security and deployment cost. This work calls not only for the application of ideas described within this paper, but also tort further investigation into the problems and solutions to BGP security. Index Terms authentication, authorization, BGP, border gateway protocol, integrity, intermediation routing, network security, networks, routing l. I INTRODUCTION The Internet is a global, decentralized network comprised of many smaller interconnected networks Networks are largely comprised of end systems, referred to as hosts, and intermediate systems, called routers. Information travels through a network on one of many paths, which are selected through a routing process. Routing protocols communicate respectability information (how to locate Other hosts and routers) and ultimately perform path selection. A network under the administrative control of a single organization is called an autonomous system (AS) The process Of routing Within an AS is called antinomian routing, and routing benzene Asses is called intermediation routing. The dominant interdiction routing protocol on the Internet is the Border Gateway Protocol (BGP) [21. BGP has been deployed since the centralization of the Internet, and version 4 of the protocol has been in wide use for over a decade. BGP generally works well in practice, and its simplicity and resilience have enabled it to play a fundamental role within the global Internet [3], despite roving no performance or security guarantees. Unfortunately, the limited guarantees provided by BGP sometimes contribute to serious instability and outages. While many routing failures have limited impact and scope, others may lead to significant and widespread damage. One such tailored occurred on 25 April 1 997, when a misconstrued router maintained by a small service provider in Florida injected incorrect routing information into the global Internet and claimed to have optimal connectivity to all Internet destinations. Because such statements were not validated in any way, they were widely accepted. As a August 7, 2008 DRAFT result, most Internet traffic was routed to this small ISP. The traffic overwhelmed the misconstrued and intermediate routers, and effectively crippled the Internet for almost two hours Several similar incidents have taken place in recent years [51, including a major outage caused by Coned (61 and an outage for the popular Youth site ( Youth. Com/) caused by Pakistan Telecoms 171. In addition, spammed (i. E. People sending spam e-mail) sometimes introduce false information into ESP. to enable them to exchange e-mail with mail rivers using unallocated IP addresses that are hard to trace Introducing false information into BGP is also an effective way for an attacker to snoop on traffic en route to a legitimate destination, impersonate a Wee site (e. G. , to perform identity theft), or block access to certain sites [9]. These attacks and misconstructions can Gauge anything from an inconsequential annoyance to a devastating communications failure. For example, critical applications such as online banking, stock trading, and telekinetic run over the Internet. Significant harm may arise if communication is lost at a crucial time. As the number of radical applications on the Internet grows, so will the reliance on the underlying network infrastructure to provide reliable and secure services. Consequently, there is great interest in increasing the security of BGP, as it is essentially the glue that holds the disparate parts of the Internet together. For example, the United States government cites BGP security as part of the national strategy to secure cyberspace [10]. In addition, the Internet Engineering Task Force (IETF) has working groups focusing on Routing Protocol Security Requirements [I I] and Secure Intermediation Routing [121 to investigate these security issues and fine practical solutions. BGP security is also a prominent topic at network operator meetings and mailing lists, such as the North American Network Operators Group (MANGO) [13]. Current research on BGP focuses on exposing and resolving both operational and security concerns. Operational concerns relating to BGP, such as scalability, convergence delay (i. E. , the time required for all routers to have a consistent view of the network), routing stability, and performance, have been the subject of much effort. Similarly, much of the contemporary security research has focused on the integrity, confidentiality, authentication, authorization, and validation of BGP messages. These two fields of operational issues and security research are inherently connected. Successes and tailored in each domain are interactive to both communities. This paper explores operational practice, standards activity, and ongoing research in intermediation routing security, exposing the similarities and differences in the proposed approaches to building a more secure Internet infrastructure. The next section provides a brief overview of intermediation routing and BGP. Subsequent sections examine todays security practices and longer-term solutions for secure immoderation routing. II. B ORDER G TIDEWAY P ROTATOR The Internet consists of tens of thousands of Autonomous Systems (Asses) that use the Border Gateway Protocol (BGP) to exchange information about how to reach blocks of destination IP addresses (called IP prefixes). BGP is an incremental protocol-?a BGP-speaking router sends an announcement message even a new route is available, and a withdrawal message When a route no longer exists. BGP is also a path-vector protocol, where each AS adds its AS number to the beginning of the AS path before advertising the route to the next AS. Each router selects a single best BGP route for each destination prefix and may apply complex policies for selecting a route and deciding August 7, 2008 DRAFT ICANN 12. 0-0. 0/8 202. C. o. On AT 120. 0-0/8 202. 12. 128. 0/18 211. 120. 0. 0/12 SAABS 202. 12. 128. 0/18 ASSESS TALLEST JOPLIN 211. 120. 132. 0/22 SONY 211. 120. 132. 0/22 ASSESS PANIC 210. 0. 0. 07 An example of address delegation from the root (IANA) to regional and national registries. Whether to advertise the route to a neighboring router in another AS, In this section, we present an overview of intermediation routing in the Internet and scribe how most of Bags security problems stem from (i) uncertainty about the relationship between IP prefixes and the AS numbers of the Asses vivo manage them, (ii) the use of the Transmission Control Protocol (TCP) as the underlying transpor t protocol, and (iii) the potential to tamper with route announcements in order to subvert BGP routing policy. A. IP Prefixes and AS Numbers An IP address is a 32-bit number, typically represented in dotted- decimal notation With a separate integer for each Of the four octets. Addresses are assigned to institutions in blocks of contiguous addresses, represented by he first address and a mask length. For example, the prefix 1920. 20/24 contains all addresses where the first three octets are 192, O, and 2-?the 256 addresses 192. 0-2. 0 to 1920. 2255. Allocating addresses in blocks leads to smaller routing tables and fewer route advertisements, as most routers need only know how to direct traffic toward the block of addresses, rather than storing separate routing information for every IP address, Since prefixes have variable length, one IP prefix may be completely contained within another. For example, a router may have routing information for two prefixes 211. 120. 0/12 and where the first prefix completely covers the second one. To decide how to forward a data packet, an IP router identifies the longest prefix that matches the destination IP address. For example, a packet with destination IP address would match 211 , 1 20, 1320/22, since this prefix is more specific than 211. 12000/12. Initially, institutions received address assignments directly from the Internet Assigned Numbers Authority (IANA), and later from the Internet Corporation for Assigned Names and Numbers (ICANN). More recently, ICANN began to delegate this responsibility to address registries responsible for efferent parts of the world. For example, the American Registry for Internet Numbers (ARIN) manages the IP address assignments for North America, whereas the R ; Essex IP Europe ens (RIPE) assigns much of the address space for Europe, the Middle East, and North e E Africa; the Asia-Pacific Network Information Center (PANIC) assigns IP addresses in Asia and the Pacific Rim, the Latin American and Caribbean Internet Address Registry (LACTIC) distributes address space through the Latin August 7, 2008 DRAFT 12. 34-0. 0/16: AS AS 3 AS 4 AS 3 12,34. 0. /16: AS AS 4 AS 2 AS 7 AS 5 AS 2 AS 5 AS 7 12. 4. 0. 0/16: AS 6 12. 34. 0. 0/16: AS AS 1 ASS 12,34. 0. 0/16: AS 1 AS 6 (a) Regular advertisement from AS 6, (b) Malicious advertisement from AS l. Pig. 2. Announcement of prefix originating from the valid AS 6 and from a malicious AS 1. AS 2 and 3 will prefer the malicious advertisement from AS I because the path length will be shorter than the valid advertisements from AS American and Caribbean regions, and the African In ternet Numbers Registry (African) serves the African region. These regional registries can assign IP addresses directly to organizations or other registries, including national strategies and Internet Service Providers that may, in turn, assign smaller portions of the address block to other institutions. Figure 1 shows an example of address delegation. Here, ICANN delegates the large address block 210. 0-0. 0/7 to PANIC, which delegates 21 1. 120. 0. 0/12 to the Japan Network Information Center OPINION), which in turn assigns 211. 120. 132. 0/22 to Sony. Sony can then perform further delegation based on its organizational setup. Autonomous Systems are assigned AS numbers (Sans) in a similar manner, with ICANN serving as the ultimate authority for delegating numbers. AS numbers from 1 to 6451 1 are public and have Internet-wide scope, requiring each number to correspond to a single AS. For example, Sony has been assigned AS number 2527. In contrast, some companies have multiple Asses. For example, AS 701 corresponds to Minuets North American backbone, whereas AS 702 corresponds to Minuets European backbone. Public AS numbers can appear in the AS-path attribute of BGP advertisements, However, many institutions do not need a unique AS number. For example, an Autonomous System may connect to a single upstream network that bears sole responsibility for providing connectivity to the rest of the Internet. The customer AS may be assigned a private AS number in the range 64512-65535 for communicating via BGP faith its provider The providers routers would then advertise the BGP routes on behalf of this customer, without including the private AS number in the path.

Key Terms Assignment Example | Topics and Well Written Essays - 250 words

Key Terms - Assignment Example Ecological model is defined as an abstract in mathematical representation of an ecological system, which is studied to understand the actual system. They are formed by a combination of ecological relations and the gathered data in the fields. Family centered model is a way of working with both formal families and informal families across the systems of service to enhance their capacity to care and protect the children in their families as well as recognize the value of women’s employment. Family empowerment is defined a process by which the families access knowledge, skills and resources that help them to gain positive control of their lives as well and improve the quality of their life-styles High incidence disabilities are children who have different education needs and styles. They have communication disorders, mild mental retardation, and specific learning disabilities including attention deficit hyperactivity disorder (ADHD). Individualize education program is a mandated program by Individuals with Disabilities Education Act (IDEA) that gives opportunities to teachers, parents, school administrators, and students to work together and improve educational results for children with disabilities. Low-incidence disabilities are students who are characterized by blindness, low vision, deafness, hard-of-hearing, development delay, complex health issues, serious physical impairment, multiple disability and autism. Academic aptitude are those students who have potential to demonstrate exceptional strength in a specific area if academics. They have exceptional ability in one or more subject areas, that they performing beyond the norm for their age group. Continuum of Service is the range of placements, programs and services available for exceptional special needs of a student including regular classroom, to part time withdrawal to self-contained

Introduction to Web 2.0 Essay Example | Topics and Well Written Essays - 1000 words

Introduction to Web 2.0 - Essay Example There are many examples of web 2.0 technologies being used today, from blogs and Wikipedia to Facebook and other social media platforms where users interact with one another via a centralized website on a daily basis. However, in addition to simply changing the way websites operate, web 2.0 has also drastically changed how advertising works on the Internet. As recruitment is a form of advertising, the rest of this memorandum will focus on two ways web 2.0-based advertising can be used to attract management-level employees. These methods take advantage of the way that social networking sites work to â€Å"bring [users’] real identity information with them wherever they go on the Web† (Martin). As users are far more involved in content creation, there is far more information available on specific users, and ads can be targeted with greater efficiency than ever before. II. Facebook Facebook is arguably the biggest social networking site on the web. ... Using Facebook in this way it is possible to create not only a place to inform potential management-level employees about new postings, but to enhance brand loyalty and further keep consumers informed about your company and its products. For informing candidates about job postings, the page can be used to announce new openings, which will automatically be distributed to anyone subscribing to the Facebook page. These announcements can be descriptions of the openings, or just links to where candidates can go to apply. As users will sign up to follow your Page, they will do the outreach work for you. The other way Facebook can be used to find potential employees is through the use of its advertisement system. Unlike creating a Page, this option is not free. However, it is more effective than most online advertising because the advertisement can be custom-tailored based on information on people's Facebook profiles. For instance, you could have the job ad only show up on the profiles of p eople who are actually qualified for the job, ensuring that only those who would be able to do the job well would apply. If a Facebook Page was created, ads could also link to that page instead of directly to a job posting, allowing one ad to work for all available job postings. Facebook is accessible at http://www.facebook.com. To create a Facebook page, go to http://www.facebook.com/Pages. Facebook advertisements can be purchased at http://www.facebook.com/advertising. III. Twitter An alternative method to Facebook—or one that could be effectively used in conjunction with it—is Twitter. Twitter is a website which allows users to post short statements about their lives. Much like blogging, Twitter is popular amongst

Creating Cross-Functional Teams Essay Example | Topics and Well Written Essays - 500 words

Creating Cross-Functional Teams - Essay Example Hence in most of the cases, it is better to have customer oriented teams design such products. Customer oriented teams have the advantage of understanding more clearly the specific requirements of the customer due to their â€Å"customer first† approach; responding adequately to varying needs on account of their flexibility, and giving a better and more customized solution to the customer based on their combined set of skills. 2. Anyone who has worked in team situations has discovered that some members of the team work harder than others; nonetheless, the whole team is often rewarded based on the overall results, not an individual effort. How could team evaluations be made so that individual efforts could be recognized and rewarded? Ans Team evaluations can be made to focus more on individual contributions in many different ways. Firstly, one can evaluate the performance of each member against the tasks he was assigned, thus in this manner, the performance of each member can b e compared with the other members of the team. Secondly, we can judge how much effort each member is putting into teamwork by observing his performance and inputs during team discussions, and his willingness when the group task is divided among the members.  This case can be a model for such an organization n that it effectively describes the steps that can be undertaken by the company management to become more customer oriented. This case accurately describes the essential requirements for a private organization to become more customer-aware, such as user-friendly systems, team-oriented approach etc. also it effectively describes the firewalls against activities such as pleasing bosses, by creating cross-functional teams and diluting a strict hierarchal structure. 4. What are some major impediments to implementing customer-oriented teams in service organizations? Ans One major impediment towards the implementation of customer-oriented teams in service organizations is the system of processes and procedures in the organization, particularly the inflexibility attached to those processes. This can be crucial as for an organization to become truly customer oriented; a certain level of flexibility in operations is required so as to respond to each customer in the most optimal manner. Another impediment is the hierarchal structure in the organizations, as it causes difficulty in formation of teams within the organization. Lastly, employees’ attitude and personalities also become an impediment towards the development of an effective team, especially one that is cross-functional (Webber, 2002). Employees may not feel comfortable working with one another and may not prefer equal status. This creates issues in the effective operation of a team, even after teams are created.

Critically Evaluate Doyles Definition Marketing Essay

Critically Evaluate Doyles Definition Marketing Essay Most academics and marketing practioners consider that there are two basic approaches to marketing which are often categorised as being traditional or relationship based. The traditional approach to marketing has the acquisition of new customers as its central tenet. Indeed, Peter Drucker (1964, p. 91) suggested that a business only existed to create a customer. However, organisations have increasingly begun to recognise that customer retention is as important, if not more so, than customer acquisition. The driving force behind this change in thinking has been the ever increasing cost of acquiring new customers (Holmlund and Koch, 1996). Therefore, in contrast to traditional marketing, the basic premise of relationship marketing is the development of customer relationships with a view to cost reduction within the organisation and increased shareholder value through the creation of high levels of customer satisfaction (Perrien and Ricard, 1995). Indeed, many relationship marketing the orists summarise the difference between relationship marketing and traditional marketing as the creation of customer satisfaction rather than the creation of a customer (Perrien and Ricard, 1995). In terms of the competitive advantage dimension of Doyles definition, Porters Generic Strategies model (1980, p. 39 see Appendix I) suggests that the traditional approach to marketing relies heavily on a strategy of cost leadership and price competiveness. In contrast, relationship marketing focuses on differentiation, in terms of product and/or brand attributes, as a source of sustainable competitive advantage. It can be seen, therefore, that Doyles definition of marketing is closely allied to the relationship marketing school of thinking. However, Doyles definition does not take account of the fact that the implementation of a relationship based approach to marketing alone does not necessarily guarantee that an organisation will achieve a sustainable competitive advantage, or, therefore, a subsequent maximisation of shareholder returns. To have the potential for this, a relationship marketing programme must include attractive and relevant value propositions for customers, which should differentiate an organisations brand and/or products from those of its competitors. In addition, these differentiated value propositions should not be easy for competitors to imitate (Barney, 1991). It is critical, therefore, that an organisation establishes exactly what value its customers are seeking in order for it to be able to design and deliver the appropriate value-enhancing benefits that will facilita te the building of meaningful long-term, and mutually beneficial, customer relationships (Christopher et al, 2002, p. 22). Doyles definition refers only to valued customers suggesting that they are a homogenous group. However, not all customers are alike and Newell (2003, p. 17) articulates this when he states that Customers dont want to be treated equally. They want to be treated individually. Therefore, not only does successful relationship marketing rely on the creation of customer value propositions but also on the process of segmenting and targeting the most appropriate customers and then tailoring and positioning value propositions to appeal to the various, identified consumer segments. Furthermore, the segmentation of consumers by psychographic and behavioural attributes enables an organisation to understand the different motivational factors that influence those consumers in their purchasing behaviour towards specific brands or products, thus facilitating a more individual approach to customers. In addition, segmentation by this method provides an organisation with an insight into the specific va lue benefits that its customers, and potential customers, are seeking when they make a purchase. This, in turn, assists in the creation of desirable and differentiated brands and/or products, and enables their effective positioning for the identified segments (Dibb et al., 1997). The segmentation, targeting, and positioning process is summarised in Appendix II. Doyles definition of marketing specifically identifies developing relationships with valued customers as a means of creating a competitive advantage. However, the definition makes no reference to any other stakeholder groups that an organisation may have, and will certainly need to interact with, if it is to build and sustain a competitive advantage. The six markets stakeholder model indentifies the key stakeholder groups that require attention from any organisation that adopts a comprehensive relationship marketing approach to the achievement of its business growth and profitability objectives (Christopher et al., 2002, p. 76 see Appendix III) Whilst this model is certainly customer centric, it recognises different stakeholder groups as having the potential to engage in active relationships with the organisation and., therefore, be considered for inclusion within its marketing strategy. It is necessary for organisations to effectively manage relationships with all of these groups e specially as they have an interrelationship with each other. For example, shareholders in an organisation are members of the Influencer Markets, but may also be part of the Referral Markets and the Customer Markets. Finally, and perhaps most importantly, in terms of support for Doyles definition, research has shown that there is a direct link between the adoption of a successful relationship marketing strategy and profit (Bhote, 1996). None of this is to say, however, that traditional marketing does not have a role to play in the modern-day commercial environment. There is no doubt that many consumers have a short-term outlook, in terms of their purchasing behaviour, and are not necessarily loyal to particular brands. Indeed, such consumers may buy particular brands out of habit or they may actively search for brands regardless of whether or not they are being targeted by relationship marketing programmes (Kotler and Armstrong, 2011, p. 150). In this sense, Doyles definition does not recognise the concept or value of traditional marketing. However, the many exponents of the traditional approach to marketing regard it as a distinct and dedicated management function within an organisation that is responsible for creating transactions with certain groups of customers that satisfy their immediate needs and wants whilst, at the same time, meeting the marketing objectives set by the organisation (Grà ¶nroos, 2006). Organisations that deploy traditional marketing methods tend to view the marketing function as being responsible for the so-called four Ps, namely Product, Place (distribution), Price, and Promotion, rather than the management of customer relationships. Research has also shown that, in fact, very few organisations deploy exclusively either traditional marketing or relationship marketing. More often than not there will be a blending of the two marketing disciplines and, in terms of responsibility within an organisation, traditional marketing may be the domain of the marketing department with customer relationship management being a standalone function. In any case, the choice between using one of the two methods, and using both, should always be based on the industry in question and the needs of the customer. (Zinedlin and Philipson, 2007). However, there remains no doubt that many consumers are willing, and able, to form emotional, as well as practical, transaction-based relationships with organisations. This is particularly the case where an organisation has a recognisable brand as consumers are more likely to identify with a brand, and remain loyal to that brand, than they are to an organisation. Loyalty by customers to a brand is known to be a prime factor in the creation of sustainable competitive advantage and, therefore, business growth and profitability (Aggarwal, 2004). It is for these reasons that, according to Kotler and Armstrong (2011, p. 259), of all the assets owned by an organisation, the brand is the perhaps the most enduring and valuable in terms of its ability to generate shareholder wealth. Consequently, although Doyles definition of marketing has been seen to exclude the still relevant dimension of traditional marketing, it can be effectively applied to the creation and management of the marketing s trategy of an organisation. Even so, Doyles definition does not go far enough in its attempts to encompass the practice and value of relationship marketing as it does not specifically refer to the strategically significant role of brands in building sustainable competitive advantage. Consequently, to apply Doyles definition in a practical sense to the creation and management of an organisations marketing strategy, it is first necessary to discuss and evaluate the role that branding and brand reputation plays. As has already been shown, true relationship marketing demands that brands, and their inherent value propositions, are positioned in a differentiated and competitive sense against the various identified consumer segments. This is only the first step in the branding process and it is critical to the building of a sustainable competitive advantage that, over time, an organisation is able to build and sustain its brand reputation. Brand reputation is to do with how customers think and feel about a brand and, in order to develop brand reputation organisations need to have certain building blocks in place to enable customers to feel confident in developing meaningful relationships with the brand (Keller, 2003). These building blocks include brand salience, perfor mance, imagery, and resonance, which all impact on the judgements consumers make about a brand and, ultimately, how they will behave towards it. This process of brand reputation building is summarised in Appendix IV. If the process is followed effectively, then customers will ultimately progress from understanding, and empathising with, the brands value propositions to having a resonance with the brand and being ready to form an emotional relationship with it. To maximise the value of this potential emotional relationship, organisations have to take advantage of every available opportunity to ensure that engagement between their brand and their customers is positive. These engagements can comprise a number of so called customer touchpoints, such as direct marketing, helplines, advertising, and social media. Every time that a customer engages with a brand through a touchpoint that customers views and opinions about the brand are formulated and, ultimately, this will influence attitudes and behaviour towards the brand. Indeed, Doyle himself (1998) suggested that, by maximising the positive and integrated nature of customer engagements with their brands, organisations could enhance their overall bra nd reputations. Consumers who form emotional relationships with brands can actually become so enthusiastic about these relationships that they develop a loyalty to the brand and may even progress as far as becoming so called brand advocates, recommending the brand to friends, family, and members of their peer and reference groups (Aggarwal, 2004). If the organisation carefully nurtures these loyal customers and brand advocates, then they can become immensely valuable, in terms of future shareholder returns, and groups of them may even form themselves into brand communities on social networking sites, such as Facebook, where their influence over other customers and potential customers will be even greater. In summary and conclusion, it can be seen that the successful management of an organisations customer relationships can lead to customer loyalty and advocacy and is a key factor in an organisations ability to establish and maintain its competitive advantage, which, in itself, is a prerequisite for growth and profitability in todays globalised and highly competitive marketplace. Although Doyles definition recognises the increasingly significant role of customer relationship management within the marketing discipline, it fails to take account of the other key stakeholder groups that interact within an organisation, and with each other. Equally, certain strategically important aspects of a comprehensive relationship marketing strategy that will maximise competitive advantage and, in turn, shareholder returns, are not referred to in Doyles definition. These shortcomings include a lack of recognition of the value and role of brands in the marketing process as well as the significance of s egmentation, targeting, and positioning. In addition, Doyles definition totally excludes any reference to the important role that traditional marketing is still able to play within a successful marketing strategy Even so, although Doyles definition does fall short in certain areas, it is still a solid foundation for the framing of an organisations marketing strategy. This is because modern-day organisations have to understand that, in order to deliver the returns that their shareholders demand, a significant element of marketing practice has to be focussed on the building of long-term, mutually beneficial relationships with customers rather than on new customer acquisition. This is especially true as consumers not only have an increasingly heightened awareness of brands but also take more account of a brands reputation when making a purchasing decision. Equally, consumers are more willing to express their brand awareness by either defection from, or loyalty to, particular brands. Organisations can encourage customer loyalty to their brands by developing and communicating, at every available opportunity, consistent, relevant, and powerful brand propositions that are customised to their identif ied market segments. In this way, brands can build competitive advantage through differentiation rather than through the adoption of low pricing policies which impact negatively on profitability and, thereby on shareholder returns. -

Automobile :: essays research papers

History After the steam engine was invented in the early 17th century, various attempts were made to apply this source of power to self-propelled road vehicles. Early efforts were unsuccessful, except for those that produced interesting toys such as the machine developed about 1680 by the English scientist Sir Isaac Newton, wich was propelled by the back pressure of a jet of steam directed to the rear. The first successful self-propelled road vehicle was a steam automobile invented in 1770 by the French engineer Nicolas Joseph Cugnot. It was designed to transport artillery, and it ran on three wheels. The British inventor William Symington in 1786 built a working model of a so-called steam carriage. The 19th century The first automobile to carry passengers was built by the British inventor Richard Trevitchick in 1801. In December of that year, Trevitchick conducted a successful road test of his vehicle, wich carry several passengers, on an open road near his native town, Illogan. His success was due to the greater efficiency and smaller size of his power unit, wich was the first to have the piston moved by steam at high pressure. In the United States, the inventor Oliver Evans obtained the first patent on a steam carriage in 1789. In 1803, he built a self-propelled steam dredge, wich is regarded as the first self-propelled vehicle to operate over American roads. In France and Germany, meanwhile, attention turned to the development of the internal-combustion engine. By 1980, more than 300 million cars and 85 million trucks and buses were operating throughout the world, forming an indispensable transportation network. Germany’s Volkswagen sent its first shipments of autos, popularly known as Beetles, to the Unites States in the early 1950s and eventually became a major force in the U.S. auto industry. The first Japanese imports to the United States was 16 compact pickups arrived in 1956. Ten years later, Japanese vehicle imports reached 65000 units. By 1980, the Japanese claimed 2.

The Short Second Life of Bree Tanner INTRODUCTION

No two writers go about things in exactly the same way. We al are inspired and motivated in different ways; we have our own reasons why some characters stay with us while others disappear into a backlog of neglected files. Personal y, I've never figured out why some of my characters take on strong lives of their own, but I'm always happy when they do. Those characters are the most effortless to write, and so their stories are usual y the ones that get finished. Bree is one of those characters, and she's the chief reason why this story is now in your hands, rather than lost in the maze of forgotten folders inside my computer. (The two other reasons are named Diego and Fred.) I started thinking about Bree while I was editing Eclipse. Editing, not writing – when I was writing the first draft of Eclipse, I had first-person-perspective blinders on; anything that Bel a couldn't see or hear or feel or taste or touch was irrelevant. That story was her experience only. The next step in the editing process was to step away from Bel a and see how the story flowed. My editor, Rebecca Davis, was a huge part of that process, and she had a lot of questions for me about the things Bel a didn't know and how we could make the right parts of that story clearer. Because Bree is the only newborn Bel a sees, Bree's was the perspective that I first gravitated toward as I considered what was going on behind the scenes. I started thinking about living in the basement with the newborns and hunting traditional vampire-style. I imagined the world as Bree understood it. And it was easy to do that. From the start Bree was very clear as a character, and some of her friends also sprang to life effortlessly. This is the way it usual y works for me: I try to write a short synopsis of what is happening in some other part of the story, and I end up jotting down dialogue. In this case, instead of a synopsis, I found myself writing a day in Bree's life. Writing Bree was the first time I'd stepped into the shoes of a narrator who was a â€Å"real† vampire – a hunter, a monster. I got to look through her red eyes at us humans; suddenly we were pathetic and weak, easy prey, of no importance whatsoever except as a tasty snack. I felt what it was like to be alone while surrounded by enemies, always on guard, never sure of anything except that her life was always in danger. I got to submerge myself in a total y different breed of vampires: newborns. The newborn life was something I hadn't ever gotten to explore – even when Bel a final y became a vampire. Bel a was never a newborn like Bree was a newborn. It was exciting and dark and, ultimately, tragic. The closer I got to the inevitable end, the more I wished I'd concluded Eclipse just slightly differently. I wonder how you wil feel about Bree. She's such a smal, seemingly trivial character in Eclipse. She lives for only five minutes of Bel a's perspective. And yet her story is so important to an understanding of the novel. When you read the Eclipse scene in which Bel a stares at Bree, assessing her as a possible future, did you ever think about what has brought Bree to that point in time? As Bree glares back, did you wonder what Bel a and the Cul ens look like to her? Probably not. But even if you did, I'l bet you never guessed her secrets. I hope you end up caring about Bree as much as I do, though that's kind of a cruel wish. You know this: it doesn't end wel for her. But at least you wil know the whole story. And that no perspective is ever real y trivial. Enjoy, Stephenie

A Brief Guide to Defining Money

A Brief Guide to Defining Money The Economics Glossary defines money as follows: Money is a good that acts as a medium of exchange in transactions. Classically it is said that money acts as a unit of account, a store of value, and a medium of exchange. Most authors find that the first two are nonessential properties that follow from the third. In fact, other goods are often better than money at being intertemporal stores of value, since most monies degrade in value over time through inflation or the overthrow of governments. The Purpose of Money So, money isnt just pieces of paper. Its a medium of exchange that facilitates trade. Suppose I have a Wayne Gretzky hockey card that Id like to exchange for a new pair of shoes. Without the use of money, I have to find a person, or combination of people who have an extra pair of shoes to give up, and just happen to be looking for a Wayne Gretzky hockey card. Quite obviously, this would be quite difficult. This is known as the double coincidence of wants problem: [T]he double coincidence is the situation where the supplier of good A wants good B and the supplier of good B wants good A. The point is that the institution of money gives us a more flexible approach to trade than barter, which has the double coincidence of wants problem. Also known as dual coincidence of wants. Since money is a recognized medium of exchange, I do not have to find someone who has a pair of new shoes and is looking for a Wayne Gretzky hockey card. I just need to find someone who is looking for a Gretzky card who is willing to pay enough money so I can get a new pair at Footlocker. This is a far easier problem, and thus our lives are a lot easier, and our economy more efficient, with the existance of money. How Money Is Measured As for what constitutes money and what does not, the following definition is provided by The Federal Reserve Bank of New York: The Federal Reserve publishes weekly and monthly data on three money supply measures M1, M2, and M3 as well as data on the total amount of debt of the nonfinancial sectors of the U.S. economy... The money supply measures reflect the different degrees of liquidity or spendability - that different types of money have. The narrowest measure, M1, is restricted to the most liquid forms of money; it consists of currency in the hands of the public; travelers checks; demand deposits, and other deposits against which checks can be written. M2 includes M1, plus savings accounts, time deposits of under $100,000, and balances in retail money market mutual funds. M3 includes M2 plus large-denomination ($100,000 or more) time deposits, balances in institutional money funds, repurchase liabilities issued by depository institutions, and Eurodollars held by U.S. residents at foreign branches of U.S. banks and at all banks in the United Kingdom and Canada. So there are several different classifications of money. Note that credit cards are not a form of money. Note that money is not the same thing as wealth. We cannot make ourselves richer by simply printing more money.

Plastic Surgery Essay Example

Plastic Surgery Essay Example Plastic Surgery Essay Plastic Surgery Essay Plastic surgery obsession With increased media attention on beauty and perfection, celebrities and others alike are turning to plastic surgery more and more. Though media and advertising do play a large role in influencing many peoples lives, researchers believe that plastic surgery obsession is linked to psychological disorders. [20] Body dysmorphic disorder is seen as playing a large role in the lives of those who are obsessed with going under the knife in order to correct a perceived defect in their appearance. BDD is a disorder resulting in the sufferer becoming â€Å"preoccupied with what they regard as defects in their bodies or faces. † While 2% of people suffer from body dysmorphic disorder in the United States, 15% of patients seeing a dermatologist and cosmetic surgeons have the disorder. Half of the patients with the disorder who have cosmetic surgery performed are not pleased with the aesthetic outcome. BDD can lead to suicide in some of its sufferers. While many with BDD seek cosmetic surgery, the procedures do not treat BDD, and can ultimately worsen the problem. The psychological root of the problem is usually unidentified; therefore causing the treatment to be even more difficult. Some say that the fixation or obsession with correction of the area could be a sub-disorder such as anorexia or muscle dysmorphia. [21] In some cases, people whose doctors refuse to perform any further surgeries, have turned to do it yourself plastic surgery, injecting themselves and running extreme safety risks. 22] Obsession of Plastic Surgery Factors 1. Though media and advertising do play a large role in influencing many peoples lives 2. linked to psychological disorders. [20] Body dysmorphic disorder Problems 1. financial problems ruin one’s life 2. not pleased with the aesthetic outcome 3. turned to do it yourself plastic surgery 4. BDD can lead to suicide in some of its sufferers

Sexual imagery in the media Essay Example | Topics and Well Written Essays - 500 words

Sexual imagery in the media - Essay Example The sexuality-based images are depicting men as dominant, robust and aggressive individuals while women are portrayed as being meek and vulnerable. Psychologists argue that such a portrayal of both the sexes in the media has only distorted their beliefs and perceptions about themselves and has thus prevented them from realizing their inherent values and cultural practices (Casciani). The number of online sexuality-based games has hugely increased over the years with the 2010 estimate of the video gaming industry topping $20 billion and nearly $300 million spent every year on advertisements related to sexual activity. In addition to games, television reality programs such as The Bachelor and Temptation Island are conveying messages that are supportive of partnering and that such indulgence does not have any real consequences (Gilbert). Several commercials are using sexualized images of women to promote their products such as clothing which are mainly targeted at teenagers. Such imager y has resulted in a widespread notion that women are there to be used by men (Gilbert). Experts who had studied the sexual behavior of children found that they were largely influenced by sexual images shown in the media.

Education for Everyone Essay Example | Topics and Well Written Essays - 500 words

Education for Everyone - Essay Example James Agee still seems to be relevant when we see a large number of students of the other races finding it difficult to meet resources to get an education. This is against the achievements of the colored people which they got during the 1960s.Both Walker Evans and James Agee have stressed on changes in fundamental attitudes of people. They deal with the subject with an unusual approach and depict the very ‘soul’ of the suffering humanity. They reject the status quo values of the society and want a new way of addressing the social issues of life. This amalgamation of a photographer and an author, literally as well as symbolically, depicted the precarious and agonizing situation recurring in the society.The work led President Roosevelt to formulate a new Law in favor of tenants after the President’s re-election for the second term. The work, Let Us Now Praise Famous Men, impressed people as well as the President and the distressed people of the society got their rig hts. Same kind of innovative literary and artistic works are required to bring even more reforms in the society so as to make education of all kinds accessible to all in equal terms. Agee’s delineation of the tenant depression and Walker’s photographs of the families made it clear before the public that everything was not right in the country, and America needed reformation process. Agee wrote carefully at different social issues; for example, he did not criticize the laws and schools which children attended sporadically.